Description

The City of Aventura is seeking an experienced, creative and self-motivated, Communications Manager.

The Communications Manager leads a professional team to produce high-quality work that successfully communicates the city's mission and goals to its residents and creates effective strategies that enhance the City's image. The Manager leads in the creation of custom marketing and communication campaigns that incorporate digital, social, advertising, and strategic media as well as press releases, website design, photography, videography, community outreach, and graphic design; manages the City's website and presence on social media platforms, produces custom programming for the City's annual report magazine, as well as manages branding on all communications for the City.

Candidates should upload a resume and online portfolio of samples of previous work in:

Digital media campaigns

Please upload links to online portfolio with the application.

Duties & Responsibilities

Prepare and maintain the City's Communications and Social Media policies to ensure that they enhance the City's brand standard and promote its objectives.

Plan, manage, design, coordinate, and execute websites, the full production of digital and printed marketing materials, social media activity, and e-newsletters to promote the City and inform its community.

Oversees and fully produces editorial content and graphic design for print and digital formats such as newsletters (bi-annual Aventura Update in print), calendars, brochures, posters, flyers, annual report magazine, news stories, press releases, social media copy, web copy, video recordings, and photos;
Launch and maintain the City's websites, including the Aventura City of Excellence (ACES) website and Aventura Arts & Cultural Center (AACC) website, and provide editorial guidance/support to staff in managing their departmental webpages;
Curate and produce the City's digital e-newsletter, My Aventura;
Manage and help expand the City's growing social media channels, producing digital content to engage users, and optimizing social content delivery; Oversee all social media platforms for the City and ensure that each is appropriately and effectively communicating the needs and initiatives of the City.
Develop graphics, animation, videos, and/or audio files for use on the City's websites, social media, and any communications platforms. Conceptualize, design, and produce visual solutions for a wide variety of formats and dissemination outputs.
Work with departments within the City to ensure content on the City's websites, social media, and digital signs are relevant and current.
Ensures digital assets, such as text, graphics, or multimedia assets are ADA compliant. ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design, which states that all electronic and information technology must be accessible to people with disabilities.

Use metrics to supervise the performance, research, review, and report analytics of websites and social media.

Consult with departments on internal and external communication issues and assist in the creation and production of publications.

Curate all of the communication's digital assets.

Maintain active memberships in government-related, communications, and marketing professionals' associations.

Research and recommend the acquisition of new applications, hardware, and tools to ensure the website and social media technology is current.

On-call for off-hours projects.

Other duties and projects as assigned.

Qualifications & Requirements

DESIRED MINIMUM QUALIFICATIONS

Education And Experience

Bachelor's degree or Master's degree in related field and three years of relevant experience or combination of education and relevant experience, and
At least three years of experience in web design and content management for an enterprise-level website.
Demonstrated experience in the business use of social media platforms and tools.
Demonstrated experience with graphic design applications such as Adobe Suite Illustrator, InDesign, Photoshop, etc.
Experience with HTML programming and troubleshooting, CSS and Dreamweaver preferred.
High level of proficiency in Windows and Apple-based operating systems.

Necessary Knowledge, Skill, and Abilities:

Considerable knowledge of modern information systems theories, principles, and practices including networking, applications, websites, graphics, Internet technologies, and the use of social media.
Affinity for web-based technology with a strong interest and understanding of emerging online trends.
Review and update the City's Communications and Social Media policies to enhance the City's brand standard and promote its objectives.
Demonstrated strong writing and communications skills, reporting skills, and skills in conceptual editing, copy editing, and proofreading with proficiency in APA style.
Capacity to write and synthesize materials and communicate information in a manner easily understood.
Proofread and copyedit content written by others to ensure it meets established guidelines and is consistent with the City's communications strategy and objectives.
Identify and provide recommendations for new content opportunities, as well as ways to repurpose or amplify content across mediums.
Conduct research and develop communication materials that help position the City positively, guide its business, programs, services, and brand narrative, as well as promote one consistent voice in messaging.
Have in-depth knowledge of the City's strategic direction and use this knowledge to determine the best communication approaches to support initiatives and projects.
Proficiency in Google Analytics, MailChimp, YouTube, Facebook, Twitter, Instagram, Hootsuite, and Sprout Social;
Demonstrated strong experience working with a variety of content management systems for web management and maintenance.
Demonstrated strong design skills required in content and graphic creation; experience using Adobe Creative Suite (InDesign, Illustrator, Photoshop) and design tools such as Canva.
As needed, assist the Office of the City Manager with crisis communications.
Exceptional organizational and project management skills with the ability to manage multiple projects in an ever-changing work environment.
Understand the significance of delicate and sensitive information required, as well as mature judgment.
Proficiency with MS Office, familiarity with the latest digital communication trends, measurement tools, internal/external communications channels, and best practices.
Basic video skills preferred.
Strong analytical skills, attention to detail, and decision-making abilities.
Ability to work both independently and in a team-oriented, collaborative environment.

SUPPLEMENTAL INFORMATION

SUPERVISION RECEIVED

Works under the general supervision of the City Manager or their designee.

SUPERVISION EXERCISED

Exercises supervision over support staff, temporary or part-time employees, or vendor staff as assigned.

TOOLS AND EQUIPMENT USED

Requires frequent use of personal computer, including graphic development tools, word processing, database and spreadsheet programs, mobile devices, digital and video cameras, calculator, telephone, copy machine.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk and hear. The employee is occasionally required to walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately quiet.

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

City Of Aventura

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