Interested applicants may apply online at www.fairmontwv.gov. First application reviews begin 5/9/23.

1. POSITION TITLE: Program Manager – Marketing and Communications

2. DEPARTMENT: Planning

3. PAY GRADE: 420 (Non-exempt)

4. SALARY: $39,094.00 through July 9, 2023

$39,876.00 effective July 10, 2023

5. GENERAL DESCRIPTION OF THE WORK OF THE POSITION:

This is a highly responsible position under the direction of the Director of Planning and Development performing administrative work involving city-wide community relations, coordination of marketing programs and business development activities and administration of the City’s website and social media network. This position has considerable interface with all City Departments and the greater Fairmont community.

This position coordinates marketing and promotional information for the City, which includes branding, production of messaging, collateral materials, website, social media, and advertising. Additionally, this position is responsible for maintaining and updating all electronic media and social networking sites to promote the City in a positive manner and to notify the community of special events, emergency notifications, traffic restrictions, etc. Coordinates and publicizes public information releases from City staff. Prepares, presents and maintains various reports on community events and business development activities.

Promotes available City services and resources to internal and external customers. Cultivates cooperative efforts with intergovernmental agencies and businesses. Represents the City at monthly service organization meetings as directed. Assists with recruitment of employees and new businesses to the City of Fairmont. Assists in coordinating and promoting cultural, civic and community events as a representative of the City, serving as the City’s liaison or representative as directed.

Develops or contributes to promotional brochures/publications and activities to encourage development/redevelopment within the City. Maintains personal contact with businesses, potential businesses, civic organizations, and cultural groups. Assists in the coordination of the City’s business development interests

The successful Program Manager is self-motivated, innovative leader with excellent communication and presentation skills who is willing to occupy a highly visible position in the community.

6. DUTIES OF THE POSITION (ILLUSTRATIVE ONLY):

a. Develops Marketing Plan(s) for the City and all departments, including promoting City-owned properties and projects.

b. Prepares and maintains press releases and public relations material to promote the City and its business environment, including an employee and/or community newsletter.

c. Coordinates, maintains and updates the City’s Social Media Network based on current events, special events, and the needs of the City’s departments to keep the public informed and to encourage community participation.

d. Coordinates, maintains and updates the City’s website, working with Department Heads to ensure that forms and information are current.

e. Coordinates and promotes cultural, civic and community events as a representative of the City.

f. Provides leadership for the active participation of business and community in marketing the City to visitors and to attract business and industry to the area.

g. Coordinates business development activities.

h. This position will also serve as a backup to staff in the Planning Department.

i. Other duties as may be assigned by the Director of Planning and Development.

7. DESCRIPTION OF SUPERVISION RECEIVED BY AN INCUMBENT OF THIS

POSITION:

The incumbent of this position works directly under the supervision of the Director of Planning and Development.

8. DESCRIPTION OF SUPERVISION EXERCISED BY AN INCUMBENT OF THIS

POSITION:

No authority is granted.

9. KNOWLEDGE, SKILLS AND ABILITIES REQUIRED FOR PERFORMANCE OF THE WORK:

Thorough knowledge of business English, spelling and commercial arithmetic; ability to compose a variety of correspondence and memoranda with only general instructions; skill in oral, written and non-verbal interpersonal communications; proficiency in Microsoft Office products including, Word, Excel, Power Point and Outlook; knowledge of the principles and practices of municipal public relations; knowledge of the functions of all City Departments; skill in handling information in a discreet and professional manner; skill in promoting and developing positive business, civic, and cultural activities and opportunities within the City; knowledge of the issues, attitudes and concerns of the business community; ability to make responsible decisions in accordance with established policies and procedures; ability to maintain effective working relationships with other employees, public officials, and the general public; ability to prepare both comprehensive and concise documents, reports, and plans.

10. EDUCATION AND/OR EXPERIENCE NECESSARY FOR WORK PREPARATION:

A Bachelor’s Degree in Marketing, Public Relations, Business or Public Administration or closely related field and three (3) years of related experience is preferred. An equivalent combination of education and progressively responsible experience, which indicates possession of the knowledge, skills and other characteristics may be substituted for the above qualifications. A valid West Virginia driver’s license is required.

11. PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is that of a typical office. While performing the duties of this job, the employee is regularly required to sit at a desk for prolonged periods of time; use hands and fingers to file, write, answer phone and for use of computer keyboard, copy machine and other miscellaneous office equipment. Employee must be able to reach with hands and arms; talk clearly, hear and be able to speak publicly. The employee is occasionally required to stand, stoop, climb stairs, walk on uneven surfaces, kneel, crouch or crawl. The employee must be able to lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Work is primarily conducted indoors; however, there will also be occasions where the work will be outdoors.

City of Fairmont

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PROGRAM MANAGER - MARKETING & COMMUNICATIONS