The Marketing and Communications Specialist, under guidance and with support from the CEO will work with senior leaders and team members in various capacities. Project leadership and production responsibilities includes company marketing and communications strategy and plan development, social and digital marketing, internal newsletter/updates, press releases, website design, media/external relations, creation of marketing collateral, expo/event preparation, direct mail campaigns and the overall implementation and delivery of marketing and communications activities. The Marketing Specialist will be exposed to many aspects of the organization and participate at various events, meetings and programs. This individual will also carry out additional duties as assigned.

Contributes to the development and implementation of the organization’s integrated marketing plans (internal and external) for CMU Medical Education Partners, CMU Health and CMU College of Medicine.
Advance the enterprise with a constant focus on 1.) Awareness, 2.) Reputation and 3.) Impact.
Operate, advance and grow our brand, visual identity, voice and creative approach for effective efforts across all platforms and elements.
Operational and creative lead for social media activity on all CMU Health platforms through Agorapulse application and social platform tools. Works to build ambassador network and constantly improve effectiveness and ROI for paid placements.
Concentrates on aspects of marketing and sales promotion that generate revenue through increased patient volumes, better utilization rates (clinic/service/provider) and an improved payer mix – as well as competing to increase market share for primary care and specialty care business across the GLBR, thumb region and NE Michigan.
Supports clinical and academic departments with projects such as brochures and print copy, monthly internal newsletters/updates, press releases, website content, social media posts, promotional literature and other communication vehicles.
Assists management with media relations for various news stories through local media avenues and in collaboration with director, Marketing and Communications University Communications.
Researches independently, seeks self-training and conference opportunities to learn and develop a thorough understanding of best practices and use of data to support decisions to maximize return on marketing opportunities
Participates in planning, organizing and implementation of community and company events, health fairs and programs that promote the organization and services (some nights and weekends may apply).
Assists as appropriate with event photography and portraiture for promotional material.
Maintains open line of communication with marketing/communications and public relationships staff at hospital and community partner organizations (CHC, ASM, GLBHC, VA, HSS).
Ability to self-initiate, contribute to leadership efforts and work independently and with teams
Engages in cleanup activity ensuring accurate organization information is displayed online and in phone directories.
Assist with designing consistent digital and print materials including CMU Health patient communications and new physician marketing packages (flyers, lobby/exam room signage, social media graphics, brochures, rack cards, branded forms, etc.).
Provide design/marketing support during upcoming University-wide rebranding effort by applying new logos to all current print and digital documents and integrating new messaging into future materials.
Write content for newsletters, social media posts (Facebook, LinkedIn, Twitter), publications, advertisements, website or other communication vehicles. Intern is expected to maintain an average of at least two social media posts per week.
Help document successes of marketing efforts by pulling monthly social media and website metrics and keep content fresh by monitoring current healthcare marketing trends.
Manage online reputation of CMU Health clinics in Saginaw and our 60+ healthcare providers via Google for Business, Healthgrades and other applicable platforms.
Provide administrative support to marketing and operations team including but not limited to meeting attendance, event support and other duties as required. Some evenings and weekends may apply.

WORKING ENVIRONMENT/PHYSICAL DEMANDS

General office environment, requiring computer usage (prolonged sitting, eyestrain).

TRAVEL

As required.

Bachelor’s Degree in Marketing, Communications, or Business Administration or related field required..
Excellent verbal and written communication skills required.
Basic understanding of digital marketing, marketing communications, advertising, sales promotion and public relations
Advanced understanding of social media platforms, website development, SEO, analytics, paid search, paid digital and paid social desired.
Must have good organizational skills. Experience organizing events is a plus.
Due to the various interactions with internal and external departments, the position requires someone who will maintain a professional working relationship with all members of the department and other departments within the organization, serving as a courteous and responsive team member.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CMU is an AA/EO institution, providing equal opportunity to all persons, including minorities, females, veterans, and individuals with disabilities.

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Marketing and Communications Specialist