Email & Lifecycle Marketing Specialist

Colleen Rothschild Beauty | Addison, TX | In-House

Colleen Rothschild Beauty is looking for an experienced, hands-on Email & Lifecycle Marketing Specialist to lead and continue to evolve our Email, SMS, Loyalty, automated customer journeys, and retention marketing program.

This is a meaningful role within our marketing organization and an opportunity to inherit a strong lifecycle foundation while bringing new ideas, proven experience, and fresh thinking to what comes next.

We’re looking for someone who is equal parts creative marketer, lifecycle strategist, technical executor, and analyst.

This is not a role where you simply set the strategy and hand off the execution. You’ll be hands-on in Klaviyo, building and deploying campaigns, developing customer journeys and flows, writing copy, creating briefs for our Art team, developing segmentation strategies, analyzing performance, and identifying opportunities to improve retention and customer value.

What You’ll Own

Email and SMS strategy, planning, execution, testing, and performance
Campaign strategy, creative briefing, and copywriting across a high-volume marketing calendar
Klaviyo campaign builds, segmentation, personalization, deployment, and optimization
Automated flows and customer journey architecture, proactively identifying gaps in the customer lifecycle and developing new automated journeys to address them
Customer segmentation and audience strategy, including developing a thoughtful segmentation and personalization roadmap
Loyalty strategy and administration through Yotpo Rewards
Customer and retention analytics, turning performance data into actionable insights that help improve repeat purchase, purchase frequency, AOV, and customer lifetime value
A deliberate testing roadmap across creative, messaging, CTAs, subject lines, segmentation, personalization, send strategy, and more
PostPilot and retention-focused Direct Mail initiatives
Ongoing exploration of lifecycle best practices, emerging technology, and new opportunities to strengthen the customer experience
Performance reporting and insights, developing recurring reports, analyzing lifecycle performance, and turning data into actionable recommendations
Lifecycle project management, managing the Email and SMS marketing calendar, coordinating cross-functional timelines, and ensuring campaigns launch on schedule
AI and marketing technology, leveraging AI tools and emerging technologies to improve efficiency, streamline workflows, and enhance the customer experience

You’ll also partner closely with our Brand and Art teams to translate the broader marketing calendar into compelling customer communications.

You’ll bring strong creative instincts and visual judgment, with an understanding of what makes an email both beautiful and effective. You should be able to evaluate messaging hierarchy, imagery, copy, CTAs, and overall flow, and translate those observations into thoughtful direction for our Art team.

Who We’re Looking For

We’re looking for someone with 3-5 years of hands-on experience in lifecycle marketing, retention marketing, CRM, or Email/SMS marketing, preferably within a DTC or CPG business with a strong repeat-purchase model.

You should bring:

Advanced, hands-on Klaviyo experience
Proven experience building and optimizing flows and customer journeys
Strong Email and SMS copywriting and messaging skills
Experience with segmentation, personalization, testing, deliverability, and list health
Strong analytical skills and the ability to turn data into decisions
Excellent creative judgment and the ability to brief and partner with an Art team
An understanding of Shopify and ecommerce customer data
Ability to operate independently, take ownership, and make thoughtful strategic decisions without requiring significant day-to-day direction
A habit of staying current on what’s working across Email, SMS, Loyalty, CRM, and the broader DTC landscape

Beauty experience is a plus, but it is not required. Experience with a replenishable, repeat-purchase consumer brand is particularly relevant.

Why This Role Is Exciting

There is already a strong foundation here. We’re not looking for someone to come in and start from scratch.

We’re looking for someone who can understand what’s working, preserve it, and make it better.

That means digging deeper into our customers, continuously improving existing campaigns and flows, developing new automated journeys, strengthening segmentation and personalization, and creating a disciplined culture of testing and learning.

If you’re someone who can move comfortably between creative thinking, customer strategy, Klaviyo execution, and data, we’d love to hear from you.

Colleen Rothschild Beauty

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Email & Lifecycle Marketing Specialist