Summary

Colorado Ski Country USA is looking for a Public Relations Coordinator who is organized, detail-oriented and a self-starter. Someone who enjoys collaborating with colleagues, resort partners, and the media: Our office is based in Cherry Creek. This is NOT a remote position. This position reports to the Director of Communications.

Description

Colorado Ski Country USA

Position Available: Public Relations Coordinator

Are you ready to take your public relations and content creation skills to the next level? Would you like to work with smart and supportive colleagues invested in helping you grow your skillset and experience? Are you an avid skier or snowboarder who wants to make a living in the industry that's made Colorado a world-class destination for snow lovers?

We’re Colorado Ski Country USA, and we’re in the fun business. Colorado Ski Country USA (CSCUSA) is the Denver-based, not-for-profit trade association representing 21 ski and snowboard areas across Colorado. CSCUSA’s areas of focus include skier/rider growth, communications, and public policy.

(Did we mention the position comes with two fully transferrable Gold Passes good for unlimited skiing or snowboarding at 20 of our member resorts? More on that in a minute.)

We’re looking for an organized and detail-oriented self-starter who enjoys collaborating with colleagues, resort partners, and the media: someone with common sense, charisma, and a can-do attitude. You’ll need to be comfortable working on different projects throughout the cycle of our year, based in our beautiful Cherry Creek offices Monday-Friday, with occasional weekend troubleshooting. This position reports to the Director of Communications.

You’ll be a great fit for this position if:

You’re a detail-oriented person who takes pride in always double-checking your work to make sure it’s the best reflection of your abilities.
You like to build authentic relationships with colleagues, members of the media, and resort partners to showcase CSCUSA and our member resorts.
You’re an organized, detailed, and trustworthy colleague who thrives on a high level of collaboration.
You seek mastery and look for growth opportunities to take your skills up a notch.
You’re happy to roll up your sleeves, jump in, learn, and make sure the job gets done right.

Primary Responsibilities:

Manage resort What’s New survey projects throughout the year to update resort offerings, activities, events, and content.
Develop media tools such as press releases, fact sheets, key issue messaging, and media kits and collaborate with CSCUSA team on refining.
Develop key messages, pitch strategic stories, secure media opportunities, host visiting media and influencers, prepare spokespeople for interviews and serve as a liaison between CSCUSA and media, build and maintain media relationships, and represent CSCUSA at PR events.
Manage the flow of video, photos, information, resort information, and other media through the CSCUSA office and strategically direct the information to both internal and external stakeholders.
Plan fall media tours and other events by compiling strategic guest lists, securing target attendees and event locations, and managing invitations.
Maintain strategic media outreach lists.
Manage social media: create content for Facebook, Instagram, LinkedIn, and TikTok, draft 3-5 posts per week per channel; monitor comments and respond appropriately.
Support Communications Director in monitoring and responding appropriately, thoughtfully, and discreetly to crisis communications.
Manage monthly communications team meetings between November-April; compile agendas, schedule meetings, take minutes, and follow up on issues/needs.
Ensure external communications have appropriate CSCUSA brand messaging across all efforts.
Compile weekly media clips newsletter by tagging content daily and monitoring coverage for potential issues or areas of concern.

Qualifications & Experience:

Bachelor’s degree in communications, public relations, journalism, or a similar field.
3-5 years of work experience in communications/public relations.
Demonstrated experience working in a fast-paced environment, meeting deadlines, thinking critically, working autonomously and always following through.
A professional demeanor and demonstrated ability to establish and maintain relationships with internal and external stakeholders.
Knowledge of media, social media, and communications/public relations trends.
Knowledge of Microsoft Office and various social media platforms. Experience with Sprout Social management platform, Meltwater, Muck Rack, and Prezly are a plus.
Ability to travel within Colorado on a limited basis.
Commitment to treating all colleagues, partners, stakeholders, and customers with respect and fairness.
Active skier or snowboarder.

Salary Range:

$55,000-60,000
Please note that the compensation range is intended to be a good faith estimate of the hiring range for the position.

Additional Benefits:

Use of 2 Gold Passes, which allow unlimited skiing & riding at 20 CSCUSA member resorts.
Health, dental, and vision insurance. Employee contribution required.
Paid vacation, sick leave, and FAMLI leave.
401K retirement program with employer match.

How to Apply:

CSCUSA welcomes all qualified applicants to submit their resume, cover letter describing your interest in the position, and three writing samples. Tell us why you’re applying and describe the skills and experience you bring to this position. Please put your best foot forward: spelling, grammar, and creativity count.

Applications will be accepted until July 26, 2024. We’ll interview candidates as they apply, and the job will remain open until filled. Candidates selected by CSCUSA for an interview will be contacted by email. Submission of a resume will not necessarily result in an interview.

Email: sarah@coloradoski.com

Application deadline: July 26, 2024.

Colorado Ski Country USA

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