Objective

Support the expansion of the client’s flagship brand by producing structured, research-driven Austin, TX city landing pages and neighborhood content that guides users through the “living in” and “moving to” journey, with future expansion into travel-focused content. This writer needs to be a local to Austin, TX.

Profile Overview

Client is expanding into writing for Austin, TX in the next phase of content growth. The selected writer will produce highly structured, thorough, SEO-aligned content that:

Provides comprehensive city landing page overviews with compelling quality of life reasons to consider relocating to the city
Produces bucket-list-style “Things to Do” landing page
Develops “Best Neighborhoods” list-style landing page
Creates individual neighborhood deep dives articles

The ideal writer understands structured content development (outline-driven writing), search intent, and fact-checking best practices. They must be capable of producing content that requires minimal editorial revision.

Content should focus on the positive attributes of a place while maintaining third-party neutrality, particularly important given downstream real estate monetization opportunities.

Neighborhood content should avoid “steering,” a heavily regulated real estate specific term.

Any geographic data points should originate from the client's data set.

Engagement Type:

Articles: 40 Articles
Located in Austin, TX

Responsibilities

Develop structured outlines prior to drafting
Write comprehensive city landing pages optimized for keywords: Living In and Moving To
Produce “Best Neighborhoods” overview articles
Write individual deep-dive neighborhood profiles
Create evergreen “must-do” bucket list content
Conduct traditional and AI-assisted research
Cross-reference local publications, reviews, and established sources
Fact-check all data thoroughly
Identify enduring attractions vs. temporary trends
Ensure content depth supports strong engagement time
Incorporate SEO best practices and search-intent alignment
Maintain third-party editorial neutrality (no realtor influence)
Participate in strategy discussions as needed
Conduct short interview for local quotes

Skills and Qualifications

Strong background in structured/outline-driven writing
Experience in destination, travel, relocation, or lifestyle content
SEO strategy and search intent expertise
Strong research and fact-checking methodology
Ability to distinguish evergreen institutions from short-term trends
Familiarity with AI-assisted research tools (hybrid workflow acceptable)
Ability to write with minimal editorial oversight
Experience writing high-engagement long-form content
Preferred: Experience developing content funnels, familiarity with real estate or relocation-related content ecosystems, and experience incorporating quoted sources/interviews

About Client

Founded in 1988, this client began in print publishing and has expanded significantly into digital media. This client is one of its flagship brands, nationally recognized for its annual “Top 100 Best Places to Live” list.

The company is expanding its digital footprint, particularly in structured, SEO-driven city and neighborhood content designed to guide users throughout the relocation and visitation journey.

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Austin City Content Writer