Job Title: Director of Marketing and Communications -

Location: Paris TX USA - max salary $95,000 - full relocation

Must-Haves

Minimum 5 years of related experience, preferably in healthcare
Bachelors in marketing
Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA)

Job Description

POSITION SUMMARY:

The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.

ESSENTIAL FUNCTIONS:

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation
Develop marketing and communications strategy using data-driven, organizational best practices
Develops and implements marketing and communication plans, including:
Website and social media
Internal communications (employees and physicians)
Public relations/earned media
Paid media strategies (traditional, digital and CRM)
Community and EMS newsletter
Coordination/engagement of sponsorships and in community events
Management of Function Point and Spark portal, and any other support software
Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings
Produces monthly report detailing summary of metrics and activities
Manages annual department budget and provides quarterly marketing spend reports to HSC
Serve as advertising conduit with local hospital leadership and HSC marketing
Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications
Partner with Division Director for more complex situations and strategies
Has regular engagement with hospital CEO to ensure alignment on hospital priorities
Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed
Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity
Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends
Support the HSC Communications and Marketing Departments on additional projects and tasks as needed
Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives
Regular and reliable attendance
Perform other duties as assigned

Additional Information:

Position primarily serves both internal and external customers
Access to and / or works with sensitive and / or confidential information
Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices

Screening Questions

What makes you interested in working in Paris, Texas?

Interview Steps

Paris Regional will determine what candidates to interview
Initial interviews will be set up via Teams with department director
Onsite final interview rounds

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Director of Marketing and Communications - Paris, TX