Description

Why 33 Seaport?

Are you a marketing and social media professional passionate about boutique hotels? 33 Seaport, is an independent four-star boutique hotel delivering exceptional guest service. Located in the historic South Street Seaport in downtown New York City, we are just steps away from Fulton Market and fabulous restaurants. As the Marketing Manager of 33 Seaport, you will tell the story that attracts our guests and helps us achieve our financial goals.

Why Crescent Hotels and Resorts?

Crescent was started with a deep belief in our people, encouraging them to apply their energy, passion, and unique abilities to make our hotels run remarkably. When that happens, our guests experience The Crescent Care, an industry-leading ideal.

Our guests benefit from what each associate does as a part of this shared vision. We live the belief that we are successful because of our associates and that every role is important. As you grow, so does Crescent.

We value you and what you do. We manage properties of every size and major brand across North America.

Our goal is to hire the best people and prove that we are the only place you will ever want to work. Join us on that journey and explore the opportunities with us.

We are looking for a Marketing Manager that has a passion for hotel marketing and can see opportunities everywhere. This person will focus on driving revenue and innovation and can adapt and modify plans as market conditions change. This role will create new content and campaigns to increase revenues for our hotel rooms and outlets.

What will you be doing?

Digital Services

Basic knowledge of digital marketing tactics. Ability to review results and measure the successfulness of channel tactics, including:

SEO

PPC

Display advertising

Social advertising

Website Content - responsible for reviewing and updating website content, ensuring SEO best practices are implemented. Responsible for providing the digital vendor with content ideas, upcoming events, and assets (i.e., photography)

Advertising Content - responsible for reviewing, providing actionable feedback, and approving paid advertising copy, display advertisements, and social media advertisements

Email Marketing

Manage the CRM/ Email Marketing strategy targeting B2B and B2C audiences to drive revenue, develop loyal customers and convey necessary business information. Development of email campaigns including timeline, content, targeting, and management of eblast tool.

Manage online merchandising opportunities available through third-party channels.

CMS

Working knowledge of content management systems. Responsible for updating images, creating packages, uploading PDFs, and other sales material.

Coordination with Sales, Operations, and Revenue Management on packages, offers, and promotions in line with the hotel's needs.

Managing online brand, ensuring brand messaging / pillars are pulled through the websites and digital marketing.

Monitor and assist properties with online reputation management through Trip Advisor, Google, Booking.com, Expedia, etc.

Oversee the process of photoshoots and implementation of new images for hotels following a photo shoot. Oversee the process of auditing brand sites, OTAs, Social pages, review sites, etc.

Ability to leverage resources, including corporate support and best practices

Knowledge Of Independent Systems And Resources, Including

Email & Newsletter Tools

Canva

Social Media

Overall

The marketing Specialist should create and drive a social media strategy that supports the property with oversight from the DOSM and support as needed from the Corporate Sr Digital Strategist

Understanding of social media marketing best practices and strategy across all major social media platforms (Facebook, Instagram, and Twitter)

Understanding of the best practices for hotels/restaurants/hospitality brands within the social media space and the ability to implement those practices across all channels

Ability to create professional, relevant, and on-brand content to be published to all profiles

The ability to strategically think and implement a plan on social media channels that will support brand awareness and more extensive sales & marketing goals

Ability to set goals and benchmarks for social media success and the ability to strategically plan on how to meet those goals

Ability to competently engage and respond to guest comments and messages across all platforms; knowledge of how to handle a guest crisis should it arise via social media

Competency in using or learning additional social media tools

Hyp3r, Sprout Social, etc.

Public Relations

Assist Sales and Events Manager with planning and executing PR-worthy activations, programming, amenities, packages, etc.

Support Sales and Marketing with communication with PR agency when needed - for example, assistance with coordinating media visits

Branding

Ability to utilize branding documents provided by branding company to help understand brand story and identity; ability to pull that brand identity through effectively and accurately to other tasks

What's Required?

Must have some marketing experience, preferably within the hotel industry.

Comfortable working with property management, revenue, and analytics.

Excellent written & verbal communication skills

Knowledgeable about current industry & technology trends

Comfortable with copywriting, taking photos for social and straightforward design in Canva

You must be organized, have excellent attention to detail, and have strong follow-thru

You are self-motivated and proactive

You are a team player and know how to be scrappy

Problem solver and a creative thinker

Ability to work a flexible schedule to include nights, weekends, and holidays as needed

The role will report to the General Manager

For applicants who will be working in NYC, the anticipated compensation range for the position is $80,000 to $90,000 per year. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states.Qualifications

Behaviors

Innovative

Consistently introduces new ideas and demonstrates original thinking

Enthusiastic

Shows intense and eager enjoyment and interest

Detail Oriented

Capable of carrying out a given task with all details necessary to get the task done well

Dedicated

Devoted to a task or purpose with loyalty or integrity

Motivations

Growth Opportunities

Inspired to perform well by the chance to take on more responsibility

Flexibility

Inspired to perform well when granted the ability to set your own schedule and goals

Ability to Make an Impact

Inspired to perform well by the ability to contribute to the success of a project or the organization

Education

Bachelors (preferred)

Experience

Hotel experience preferred (preferred)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

EOE/AA/Disabled/Veterans Crescent Hotels & Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Crescent Hotels & Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Crescent Hotels & Resorts

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