Role Description

The Senior Marketing Coordinator plays a key role in supporting the strategic and operational execution of brand, local store, and digital marketing initiatives. This role provides elevated oversight, project ownership, and cross-functional support to ensure brand consistency and operational excellence across all locations.

This individual will collaborate closely with the marketing team, operations, and external partners to help drive brand awareness, guest engagement, and revenue growth through coordinated marketing efforts.

Qualifications

Content & Communications

Lead implementation of a weekly company newsletter, ensuring engaging content, brand alignment, and timely distribution.
Support social media strategy development, providing direction and oversight to the Marketing Coordinator who executes day-to-day content and posting.
Manage the organization, uploading, and maintenance of all final creative assets within internal systems and shared platforms, ensuring files are properly labeled, stored, and easily accessible for cross functional teams.

Local Store & Community Marketing

Create and own a centralized Local Store Marketing (LSM) hub, including resource development, toolkit creation, and best-practice guidance for all locations.
Collaborate with Operations to support store-level marketing requests and ensure consistent brand standards across all markets.
Coordinate new store opening marketing plans, ensuring all pre-launch, and post-launch materials and activations are executed on time and aligned with brand standards.

Partnerships & Influencers

Vet and manage community sponsorships, partnerships, and event activations including evaluation, negotiations, fulfillment, and post-activation performance tracking.
Oversee influencer strategy and execution, including sourcing, outreach, content review, and performance reporting.

Print & Production Management

Manage all print needs, including submitting orders, overseeing the print portal, and ensuring accurate and timely delivery of materials.

Digital Marketing & Third-Party Platforms

Provide support across digital marketing channels, including paid media, email, website updates, landing pages, and analytics as needed.
Manage third-party delivery platform marketing, ensuring menus, promotions, assets, and brand representation remain optimized and up to date.

Pickleball Programming Support (Brand & Events)

Partner with the Pickleball Programming team to ensure all pickleball-related initiatives including leagues, events, clinics, and special programming, are marketed accurately, on time, and in alignment with brand standards.
Develop promotional plans for new programs, events, and seasonal offerings.

Tracking & Performance Management

Track and report on the success of promotions, pickleball initiatives, programs, and in-store activations, including performance metrics, participation trends, and ROI indicators.
Provide insights and recommendations based on results to optimize future initiatives.

Qualifications

2–4 years of experience in marketing, brand management, or related field (hospitality, retail, or franchise experience a plus).
Strong project management, organizational, and communication skills.
Proficiency in social media platforms, email marketing tools, and basic digital marketing concepts.
Experience managing external vendors, influencers, or sponsorships preferred.
Comfortable working in a fast-paced environment and managing multiple projects simultaneously.
Detail-oriented with a strong sense of brand quality and creative standards.

Benefits:

Health insurance
Paid time off

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Senior Marketing Coordinator