Job Requirements:

Strong understanding of content marketing principles and inbound marketing strategies.
Excellent command of English with impeccable grammar, spelling, and punctuation.
Ability to adapt writing tone and style based on the target audience and brand voice.
Familiarity with SEO best practices, keyword research tools, and content optimization.
Experience using CMS platforms (e.g., WordPress) to upload and format articles.
Strong research skills and ability to translate complex topics into clear, engaging content.
Ability to meet deadlines consistently and manage multiple assignments simultaneously.
Comfortable with taking feedback and revising drafts accordingly.
Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred but not required).

Job Responsibilities:

Write and deliver high-quality blog posts, articles, web copy, and case studies focused on digital marketing topics.
Conduct research on industry trends, audience needs, and competitor content to inform writing.
Collaborate with editors, strategists, or marketing teams to align content with business goals.
Optimize content for search engines using appropriate keywords, meta tags, and internal linking.
Edit and proofread content before submission to ensure clarity, consistency, and accuracy.
Stay updated on digital marketing trends, tools, and technologies to create timely content.
Create content calendars and contribute to strategic content planning if required.
Ensure all content follows brand guidelines, style guides, and tone of voice.
Repurpose content for different platforms (e.g., blog, email newsletter, LinkedIn).
Track and report on content performance metrics when applicable.

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