Position: PR & Communications Coordinator

Job Type: Full-Time, Exempt Status

Reports to: Destination Marketing Manager

ABOUT DESTINATION BRYAN:

Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – our legends. Our legends are ever evolving while staying true to our Texas spirit. Destination Bryan, a 501c(6) non-profit, is a destination marketing organization whose purpose is to drive economic growth to improve quality of life for Bryan, Texas through tourism marketing and destination development. Our primary focus is developing tourism assets to inspire residents of our community and potential visitors to experience these legendary stories.

POSITION OBJECTIVES:

As the PR & Communications Coordinator at Destination Bryan, you will play a crucial role in developing and implementing effective communication strategies to enhance our destination's reputation and drive economic growth. You will work closely with the marketing team to ensure that our messaging is consistent, compelling, and aligns with our brand values. This role requires strong written and verbal communication skills, excellent organizational abilities, and a passion for promoting Bryan, Texas.

DUTIES AND RESPONSIBILITIES:

Public Relations:

– Develop and maintain relationships with local, regional, and national media outlets, journalists, and influencers.

– Draft press releases, media pitches, and other written materials to promote key initiatives, events, and announcements.

– Serve as a spokesperson for the organization to travel journalists & local media

– Coordinate media visits and press events, including managing logistics, coordinating interviews, and ensuring positive media coverage.

– Monitor media coverage and create reports to track the effectiveness of PR campaigns.

– Create and maintain a branded destination media kit.

– Attend media tradeshows and missions to develop and maintain relationships with media partners.

Communications:

– Collaborate with the Destination Marketing Manager & Content Coordinator to develop engaging and informative content for various communication channels – including websites, social media platforms, and newsletters.

– Coordinate the organization’s email newsletter communication strategy and report on the effectiveness of these efforts.

– Work closely with the Destination Marketing Manager to implement an inspiring and engaging social media strategy.

– Ensure effective and informative communication with local tourism partners and community stakeholders.

MINIMUM QUALIFICATIONS:

Bachelor's degree or related experience in marketing, communications, journalism, tourism, hospitality management, business administration, or closely related field
3+ years of experience, preferably in the tourism industry
Ability to work nights and weekends, as needed
Must live in the Bryan-College Station, Texas area
Must be able to operate a motor vehicle and have a valid driver’s license

PROFICENCIES & ABILITIES:

Exceptional writing, communication, and proofing skills with demonstrated experience required
Creative mind with an ability to conceive inspiring ideas
Microsoft Office software (Office, Word, Excel, PowerPoint, and Outlook)
Experience working with email distribution software (MailChimp, Constant Contact, HubSpot, etc.)
Proficiency in social media management, content creation, and digital marketing tools.
Knowledge of the destination's attractions, events, and tourism industry is a plus.
Demonstrated leadership and management skills
Proven self-starter, effectively able to manage multiple priorities, and adheres to deadlines
Strong project management, problem solving, and organizational skills
Flexibility and ability to work in a changing and dynamic environment

BENEFITS:

Salary commensurate with experience and qualifications
Employer paid medical, dental, vision, disability, and life insurance for employee
Paid holidays, sick, and vacation days
Retirement 401(k) plan with 5% employer contribution and 3% employer match
Professional development opportunities
Paid Pregnancy & Parental Leave Policy
Remote Work Policy

APPLICATION PROCESS:

Interested applicants should send their resume and cover letter to Chris Riggins, Destination Marketing Manager, at chris@destinationbryan.com. For additional questions, please call (979) 721-9506.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed in this position and is not all-inclusive of every job function. Position may be required to perform position-related tasks other than those specifically listed in this description.

Destination Bryan

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PR & Communications Coordinator