DigiKey is one of the world's fastest-growing distributors of electronic components, serving engineers, designers, and innovators around the globe. We're looking for a Personalization Specialist to help shape and scale our customer experience through data-driven marketing strategies and personalized customer journeys.

If you're passionate about customer engagement, marketing technology, and creating meaningful experiences across digital channels, we'd love to hear from you.

What You'll Do

As a Personalization Specialist, you'll drive the development, execution, and optimization of personalized marketing experiences across web, email, media, and CRM channels. You'll collaborate with cross-functional teams to deliver relevant, data-driven experiences that improve engagement and conversion throughout the customer lifecycle.

Key Responsibilities

✅ Develop and execute personalization strategies across multiple customer touchpoints

✅ Build and manage dynamic customer journeys, automated campaigns, and personalized content experiences

✅ Partner with analytics and audience segmentation teams to activate customer insights and target audiences effectively

✅ Collaborate with UX teams to run A/B and multivariate testing and continuously optimize performance

✅ Serve as a subject matter expert on personalization platforms and marketing technology

✅ Work closely with Marketing, Sales, Product, Analytics, UX, IT, and MarTech teams to scale personalization initiatives

✅ Advocate for personalization best practices across the organization

What We're Looking For

2+ years of experience in digital marketing, CRM, personalization, marketing automation, or a related field
Bachelor's degree preferred or equivalent professional experience
Experience with personalization, CDP, ESP, or marketing automation platforms (Salesforce Marketing Cloud, Salesforce Personalization, Adobe, Braze, etc.)
Strong analytical skills with the ability to translate customer data into actionable insights
Experience developing and measuring testing programs and optimization initiatives
Ability to collaborate effectively across multiple teams and stakeholders

Bonus Qualifications

Experience with AI-driven recommendation engines
Familiarity with predictive scoring models
Knowledge of advanced experimentation and testing frameworks

What Success Looks Like

Increased customer engagement and interaction rates
Improved conversion performance from personalized experiences
Expanded adoption of personalization capabilities across the organization
Successful launch and scaling of customer lifecycle personalization programs

Compensation & Benefits

💰 Base Pay: $29.00 - $39.75 per hour

DigiKey offers a highly competitive benefits package designed to support employees both professionally and personally.

Please note: Candidates must be authorized to work in the United States without current or future employment sponsorship.

Ready to Apply?

Join a company that powers innovation around the world and help create personalized experiences that delight customers at every stage of their journey.

DigiKey is proud to be an Equal Opportunity Employer and encourages applicants from all backgrounds, including protected veterans and individuals with disabilities.

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