As our Marketing Coordinator, you will be at the helm of our marketing operations, orchestrating campaigns that encompass events, client outreach, social media engagement, and both print and digital advertising. Collaborating closely with our talented team, you'll craft compelling content strategies and execute high-impact campaigns, both digitally and beyond. This role is hands-on, placing you squarely in the driver's seat of content creation for diverse communication materials.

Key Responsibilities:

Lead and schedule in-person marketing engagements and site visits, diligently maintaining a comprehensive job log while expanding our database of industry professionals.
Direct all facets of marketing activities, including website management, email campaigns, CRM utilization, branding initiatives, social media engagement, printed collateral development, and advertising endeavors.
Curate and create compelling content for the bi-annual firm newsletter, serving as a primary communication tool to keep former and current clients, referral partners, and marketing contacts informed about the latest developments, successes, and insights within Dolce Panepinto.
Cultivate and nurture referral partnerships with other law firms in the area, playing a pivotal role in maintaining strong relationships. This involves orchestrating thoughtful gestures such as holiday gifts, exclusive dinners, and personalized handwritten cards from our attorneys, reinforcing our commitment to collaboration and mutual success.
Conceptualize and execute marketing and promotional campaigns year-round, steering communication plan development, overseeing branding and design elements, and ensuring seamless strategy implementation.
Collaborate with partners to establish and achieve departmental budgets and annual business objectives.
Work closely with external vendors and service providers to execute marketing campaigns seamlessly, leveraging their expertise to enhance our initiatives and achieve optimal results. This involves cultivating productive relationships, coordinating project timelines, and ensuring alignment with our strategic objectives.
Lead the charge on content marketing strategy and development, driving initiatives to captivate and resonate with our audience.
Strategize and execute a spectrum of events, ranging from intimate happy hours to large-scale marketing gatherings.
Proactively order new marketing swag in a timely manner, aligning with seasonal trends and promotional campaigns. Maintain a well-organized inventory of marketing materials, ensuring adequate stock levels to meet demand.
Efficiently manage and allocate marketing swag as needed, coordinating distribution to relevant teams and events to maximize brand visibility and impact. Regularly assess inventory levels and adjust ordering strategies accordingly to optimize resource utilization.
Foster and enhance the firm's vibrant culture by organizing engaging office happy hours, facilitating team-building activities, and coordinating special events that promote camaraderie and collaboration among team members.
Serve as the primary representative at events sponsored by Dolce Panepinto, embodying the brand identity and values while fostering meaningful connections with attendees and stakeholders.
Ensure sponsors receive comprehensive brand information and promotional materials in a timely manner, facilitating effective collaboration and maximizing exposure for all parties involved.
Manage sponsor payments diligently, ensuring that financial obligations are met by the designated deadlines to uphold the firm's commitment to professionalism and partnership integrity.

Qualifications:

Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience.
Demonstrated track record of effectively managing marketing campaigns, encompassing strategy formulation, content development, meticulous planning, and flawless execution.
Proficiency in content management systems (e.g., WordPress) and social media management tools (such as Hootsuite or Tweet Deck).
Hands-on experience with CRM platforms (e.g., HubSpot, ActiveCampaign) is highly desirable.
Outstanding interpersonal skills, coupled with a proactive and organized approach to your work.
Ability to self-manage and multi-task.
Attention to detail in all tasks and responsibilities.

At Dolce Panepinto, we're committed to creating an environment of innovation and collaboration. If you're ready to make your mark as a driving force behind our marketing endeavors, we invite you to join us on this exciting journey.

Elevate your career with Dolce Panepinto - Apply Today!

Dolce Panepinto, Attorneys at Law

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Marketing Coordinator