Position Summary

The Web and Email Specialist is a key contributor to the Marketing team, responsible for managing East-West's website and email platforms to effectively communicate the ministry's mission and facilitate vital fundraising efforts. This role focuses on integrated digital marketing and operational support, including the execution of email marketing campaigns and automations through HubSpot, as well as managing website content and SEO via WordPress and Elementor. Additionally, the position provides administrative coordination, assists in creative content gathering, and performs data hygiene and marketing analytics to ensure organizational mission alignment. The Specialist is responsible for playing their part to achieve the bigger mission of East-West and for ensuring that all marketing activities are clearly aligned with East-West Ministries' Vision, Mission, Values, Statement of Faith, and biblical principles.

Essential Duties & Responsibilities

Email Marketing

Create and send emails that effectively communicate the story of how God is being glorified through East-West
Coordinate with departments, teams, and individuals regarding their email campaign goals, strategy, and implementation of their email series
Create forms and develop automations to update contacts, add people to unique subscription lists, and start workflows for email series
Set up and send email campaigns through Hubspot for departments and events including development, marketing, short-term mission teams, mobilization, NEXT teams, and Arise

Website Management

Continually look for ways to improve the website�s SEO
Create new pages, edit existing pages, and manage overall website using Wordpress and Elementor plugin
Monitor web usage and strategize accordingly
Create and maintain redirect links
Regularly review website for keeping content up-to-date and accurate
Work with website hosting company for larger web update projects as needed
Maintain design of the blog, as well as troubleshoot problems that may arise

Donation Page Management

Oversee the giving pages by creating new donation pages, creating event ticketing pages, and maintaining templates
Maintain missionary donation forms and keep East-West donation forms current
Manage relationship with donation platform software
Stay up to date on updates to donation platform software, testing and implementing as needed
Troubleshoot donor and giving issues and work with outside vendors as needed
Problem solve with skill and with patience with end-user issues

Data Management

Implement data cleanup procedures
Maintain email marketing lists through some of the following tasks: remove duplicate accounts, audience segmentation, data validation, and database maintenance to optimize campaign performance

Marketing Support

Successfully utilize the following software and platforms:
- Wordpress
- GoFundMe Pro
- HubSpot
- Adobe Suite
- Google Analytics
- Canva
Assist in writing/editing copy for web pages and emails, and general administrative coordination

Mission Alignment & Organizational Support

Contribute to, attend, and/or lead East-West sponsored spiritual formation activities and perform other duties as assigned

East-West

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Web and Email Specialist