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About The Team And The Role

The eBay Brand Creative team is seeking a Copy Manager to lead CRM campaigns for the U.S. market. This role is responsible for developing and directing editorial strategy across CRM channels, including onsite, email, push notifications, SMS, and other digital touchpoints. The ideal candidate will bring a customer-first approach, a strong sense of brand voice, and the ability to successfully lead and steer external copy teams to implement outstanding messaging.

The Copy Manager for U.S. CRM will be primarily responsible for coordinating the end-to-end creative development of owned-channel campaigns—executed largely through our external production agency. This role ensures that all copy aligns with eBay’s brand voice and identity while resonating with U.S. audiences. While direct writing opportunities may arise, the core focus is on leading and guiding agency partners along the creative process, from initial concept through final delivery. The position will also involve close collaboration with cross-functional teams across marketing, brand, content, and design, contributing to the evolution and localization of eBay’s broader marketing strategy. There may also be occasional involvement in top-of-funnel brand campaigns and select in-house copy development.

What You Will Accomplish

Lead all aspects of the development of U.S.-focused CRM marketing campaigns—managing external creative agencies from briefing through final delivery.
Provide clear creative direction, editorial mentorship, and feedback to agency partners to ensure content aligns with eBay’s brand voice and meets strategic objectives.
Collaborate cross-functionally with internal teams—including marketing, brand, product, and design—to align campaign messaging with broader business and customer goals.
Ensure all customer-facing content is tailored to U.S. audiences, maintaining brand consistency while reflecting regional tone and cultural nuance.
Review and approve agency results, ensuring high-quality execution across email, push, SMS, social assets, and event communications.
Contribute to in-house creative development as needed, particularly for high-priority or top-of-funnel brand initiatives.
Present and support innovative ideas and communication approaches with internal team members, using customer feedback and data analysis.
Monitor creative performance in partnership with CRM and analytics teams, and apply findings to optimize future campaign development.
Assist in the ongoing evolution of the U.S. marketing voice by playing a role in defining standards, guidelines, and practices.

What You Will Bring

7+ years of experience in a copy leadership role, ideally within e-commerce, tech, or digital marketing environments
Demonstrated experience successfully managing agencies through campaign development
Bachelor’s degree or equivalent experience in Communications, Marketing, Journalism, English, or a related field
Strong portfolio demonstrating CRM-focused campaign work across email, SMS, push, and social channels
Extensive experience managing creative agencies or freelance partners, including creative briefing, feedback cycles, and final approvals
Proven ability to develop and evolve editorial direction that supports both brand consistency and market relevance
Excellent writing and editing skills, with the ability to assess tone, clarity, and efficiency in agency-produced content
Strong organizational and project management skills; comfortable overseeing multiple campaigns simultaneously
Ability to collaborate with cross-functional teams while advocating for creative integrity and strategic alignment
Experience using customer insights and campaign performance data to inform and optimize creative execution
Familiarity with CRM tools such as Salesforce, Braze, or Iterable, and with creative asset management platforms; Adobe Creative Suite and FIGMA are a plus
Technical Tools Knowledge: Proficiency in development frameworks and applications like ChatGPT, Gemini, Monday.com, n8n, Bynder, AirTable, Jira or related software, coupled with hands-on experience in database utilization.
System and Architecture Understanding: Knowledge of system architectures, design patterns, and standard processes for creating robust and scalable software solutions.
Collaboration and Communication Skills: Good interpersonal and communication skills to work effectively in a team-oriented environment, with the ability to explain complex concepts to non-technical partners.

Additional Details

The base pay range for this position is expected in the range below:

$86,800 - $150,100

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Copy Manager, US CRM