Summary

The Full Time Social Media Manager & Content Producer is responsible for planning, developing, implementing, and managing strategies and execution for all of the social media accounts of Erika De La Cruz (EDLC). The Social Media Manager & Content Producer reports directly to the Executive Team, with direct and daily correspondence with the Brand Manager of the company.

Company Accountabilities

Ensure that the brand vision, mission, and values are understood and supported, including with independent contractors, vendors, and partners.
Remain current and knowledgeable about media trends, pop culture, fashion, and current news (local, national, global).
Remain current and knowledgeable of social media trends across platforms
Remain current and knowledgeable with activities, initiatives and happenings in the EDLC calendar.

Job Duties & Responsibilities

Attend regular, weekly team meetings (in person and virtual)
Be available in-person for daily support in the Content department (From ideation, to shooting and execution.)
Planning, developing, implementing, and managing strategies and execution for all of the social media accounts of EDLC.
Engage with EDLC followers and the community across all platforms; responsible for account inboxes, comments, and mentions
Strategize and Implement companies social media campaigns and partnerships as needed and directed by executive management team
Strategize and cross-promote all digital cross-over from blog & website to social platforms.
Lead & manage company giveaways, collaborative posts, and ads
Serve as the primary point of contact (“gatekeeper”) for our brand’s social media accounts and login information.
Design or create new ways and projects to use social media to promote our brand, events, and content.
Track and report key analytics from our social media platform and discover data patterns to keep our performance up and growing.
Attend parties/events with the Executive team or in place of them to represent the company.
Work with & delegate responsibilities to appropriate associates or interns working in the social media department, including but not limited to: execution of social media strategy, posting, or campaigns.
Familiarity with software programs such as Canva, Adobe products (Premiere, Photoshop), CapCut, ChatGPT, etc.

Editorial Content Creation & Management

Develop and implement a comprehensive social media strategy to increase brand awareness and drive website traffic
Develop and implement a comprehensive social media strategy to increase brand awareness and drive website traffic
Manage and grow all social media accounts (e.g. Instagram, Pinterest, TikTok, YouTube, LinkedIn, Newsletter etc.)
Create engaging video content for Instagram, TikTok and other social media platforms.
Edit videos using software such as Adobe Premiere, Cap Cut, Final Cut Pro, or similar.
Create engaging content, including text, images, and videos, to be used across all social media platforms.
Stay up to date on Industry’s best practices, trends and structural relevance of social media and digital trends.
Familiarity with Founder/CEO aesthetic style and be able to execute future aesthetic goals
Willing to familiarize oneself with digital affiliate systems and programs
Bonus: photography skills, copywriting, as well as good understanding of A.I. tools (ChatGPT, CopyAi, etc)
Monitor and analyze social media metrics to track success and adjust strategy as needed
Collaborate with the blogger and other team members to develop and execute campaigns
Familiarize and utilize digital affiliate links for shopping/partnerships and more, including but not limited to: Amazon Storefront, Like it to Know it and more
Use Wordpress to draft engaging blog posts that correspond to the brand narrative /programming.
Film videos to create engaging, authentic content for brand channels, using iphone or camera

Requirements

The role is hybrid depending on workload, expect to be in-office or remote and/or available on weekends
Provide own laptop, computer for email communication and remote meetings
Provide own phone for lines of communication
Bonus: possess personal camera equipment, lighting tools and tripod tools

Events & Travel

Be available to travel for business events, company outings, events, and more on weekdays and weekends
Parking Expenses will be reimbursed, mileage will not be reimbursed
Be available for travel domestically and internationally
Expenses for flight/hotel travel will be reimbursed

Key Competencies

In addition to the job duties outlined above, the Social Media Coordinator shall demonstrate the following competencies in the execution of their role:

Exhibit attention to detail, with the ability to effectively multi-task various projects, priorities, and timelines.
Technically savvy, maintaining knowledge of Canva, Google calendar, email, iPhone, and other communication tools.
Problem solving, initiative, and foresight to what is needed in various projects and situations.
Set a positive, productive, and communicative tone. Remaining positive with associates and voicing concerns directly to the Founder/CEO.
Ability to focus on minor details to ensure success, with quick ability to “zoom-out” and provide all components are effectively pieced together.
Champion a take-charge, “can-do,” “roll up sleeves” mindset, including when faced with changing circumstances, adjusted timelines, etc. Anticipate all needs before they arise.
Ability to communicate effectively with people at all levels of the organization, as well as partners, vendors, contacts, executives, contractors.
Demonstrated confidence leading meetings, presenting information in group settings, listening, and reporting.
Demonstrated confidence when liaising with outside contacts &/or staff.
Contribute to a vibrant, positive work environment that energizes others.
Provide associates with information, history, and resources pertaining to role
Continuously look for ways to refine and improve work processes to achieve better results. Following through on commitments made to internal and external partners.
Proficient in communicating between parties via phone, text, email, or other means of communication.
Skilled in organizing and seeing through all details of various tasks.
Proficient in or willing to learn Canva, iMovie, Gmail, Google Drive, Later, Lightroom, WordPress, Wordswag, IGTV, Sched, Notion, and Zoom.

Physical Demands

Walking, standing, sitting, stooping, kneeling, crouching, carrying, reaching and light lifting of equipment up to 10 lbs
Vision and hearing: computer screen time, social media screen time, distinguishing design, plus communication with employees and associates

EDLC Media

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