Marketing SpecialistConduct research to identify selling possibilities and evaluate customer needs. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Set up meetings with potential clients, solicit and listen to their needs and concerns. Measure and assess customer satisfaction.

Prepare and deliver appropriate presentations on digital and print products. Data entry and data management on company's websites and digital products. Prepare reports, newsletters and DEM management and production reports. Remain in frequent contact with clients to understand and meet their ongoing needs. Provide post-sales support, uncovering and resolving issues to maintain client retention. Forecast and track marketing and sales trends, analyzing collected data. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services and collaborate regularly with team/leadership to achieve better results. Participate on behalf of the company in community events and activities. Implement marketing strategies & digital social campaigns (organic and paid). Measure the effectiveness of marketing, advertising, and communications programs and strategies. Organize and schedule weekly media planning, with 30 Posts & content for social media: Instagram, Facebook, and LinkedIn (HubSpot).

Requires

Coordinate design of social media content & organic and paid advertisements. Manage, design, edit, and publish 15 dentistry articles in the Dentistry33 portal. Weekly, design & prepare email newsletter and publish the weekly newsletter on Mail Chimp. Provide recommendations on email, content process improvements, the performance of campaigns through analytics and ROI. Administer annual Marketing budget. Perform SEO/Keywords Analysis, Facebook Ads & Google Analytics.

Minimum of a bachelor’s degree in Publicity and Advertising or very closely related field that must have included coursework in marketing, marketing analysis and planning. Knowledge of digital marketing analytics plus 3 years’ experience in marketing and operations roles that provided skills in marketing strategy development.Respond to:

General Manager, Edra Publishing US LLC, 251 W 30th Street, 5th Floor, New York, NY 10001.

Edra Publishing US LLC

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Marketing Specialist