Elevate Marketing Co is a marketing agency that specializes in social media management and marketing strategy for brands who are tired of trying to do it all themselves. Elevate Marketing Co. is the Marketing Director for one of our clients, a Mid-Michigan B2B company. Our client is looking to hire a full-time Marketing Manager to fulfill the daily management and execution of the marketing plan Elevate Marketing Co. creates.

The ideal candidate will be responsible for assisting with the development of and implementing strategic marketing plans to meet organizational objectives. The Marketing Manager will play a key role in driving brand awareness, implementing marketing campaigns, and cultivating growth through innovative and effective marketing strategies. The Marketing Manager will report to the Marketing Director for big-picture marketing plans and daily management of marketing tasks.

We want people who are:

Growth-oriented. We want team members who are committed to sharpening their skills, have a passion for learning, and help others succeed. As a growth-oriented individual, this person also has a keen eye for tracking campaign metrics and has a desire to see the company grow.
Dependable. We want team members who are dedicated to seeing projects through from ideation to metric reporting and someone our staff can depend on to support them with marketing and branding tasks.
Driven. We want team members who are ambitious, open-minded, and are driven to succeed.
Supportive. We want team members who are collaborative and work well with others. This person must value being part of a team.
Creative. We want team members who think creatively and provide recommendations, and ideas that will enhance our brand and client experience.
Detail-oriented. We want team members who have an eye for detail, time management, and are respectful of deadlines.

What you will be doing

Planning & Department Support:

Lead the execution of the marketing plan.
Regularly attend sales, marketing, and design meetings with various departments.
Collaborate with cross-functional teams to implement special campaigns.
Provide weekly, monthly, and quarterly metrics on marketing and advertising efforts.
Assist marketing director and senior leadership with internal campaigns and team unity.

Design & Brand Management:

Assist account managers and sales team with the development of bid packages, proposals, and other client-facing documents.
Enhance brand positioning and ensure consistent messaging across all marketing channels.
Create and publish case studies for social media, website, and newsletter.
Create brand templates such as proposal packages, email signatures, business cards, office signage, and other necessary visuals according to brand standards.

Coordination of Campaign Development:

Utilize marketing automation tools to streamline processes and improve efficiency.
Provide support for digital and traditional advertising campaigns, including budgeting, audience targeting, placement, and messaging.
Management of digital marketing campaigns across SEM, Social, Display, and Affiliate channels.
Maintain channels according to industry standards and best practices.
Lead and coordinate the execution of communications, ensuring a clear understanding of business objectives, timeline, budget management, asset development, and alignment with overall brand guidelines.
Coordinate, design, and write email marketing campaigns and track metrics, adhering to the Marketing Calendar.
Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns

Marketing & Digital Insight:

Understand and provide ideas according to best practices, the digital experience, and the buyer’s journey.
Analyze marketing trends, consumer behavior, and competitor activity to identify growth opportunities.
Evaluate emerging marketing technologies and tools. Provide thought leadership and perspective for adoption to streamline and enhance marketing communications and efficiencies.
Utilize market knowledge, customer information, and analytics tools to assess customer needs and make recommendations for overall business and process improvements.
Collaborate with web development and internal teams to create landing pages and optimize user experience.
Analyze web traffic metrics and provide recommendations for solutions to boost web presence
Evaluate executed programs holistically, analyzing across channels, messages, offers, competition, etc.

Social Media Management:

Coordinate with the marketing team on social media goals, strategy, and content creation.
Provides day-to-day management for company social media accounts in
Including but not limited to Facebook, Instagram, LinkedIn, and Google Business Profile. Oversee the publication of social media content to appropriate channels. In some cases, use design and copywriting skills to create posts.
Responsible for helping to build a social media community by responding to comments, tags, direct messages, and other forms of day-to-day community management
Monitor local community Facebook groups for mentions.
Monitor and manage review sites including but not limited to Google, Facebook, GlassDoor, etc.
Execute appropriate monitoring and response processes for social media communications and provide recommended adjustments to improve effectiveness.

Relationship Management:

Build and maintain strong relationships with media partners, vendors, and the local business community including but not limited to attending networking events.
Represent the company in any discussions regarding digital marketing.
Coordinate community sponsorships and give-back initiatives.

Required Skills and Qualifications

Bachelor's degree in Marketing, Business, or a related field.
A minimum of 2 years implementing successful marketing strategies is preferred.
Proven success in developing marketing plans and campaigns.
Excellent written and verbal communication skills.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Ability to think creatively and strategically.
Passionate about marketing trends and best practices.
Ability to take direction and effectively manage a project.
Ability to communicate effectively and work well with others.
Experience with graphic design as it relates to websites, social media, and flyers.
Basic short-form video creation and editing skills (i.e. Reels/TikTok).
Experience with marketing automation and CRM tools desired.
Experience with B2B companies desired.

Desired Toolset Experience:

Microsoft 365 & Google Workspace
Social Media Scheduling Tools (i.e. Hootsuite, Agorapulse, SproutSocial)
Google Analytics/Search Console/Tag Manager/Ad Manager
Meta Business Suite & Ad Manager
Adobe Creative Suite
Canva, CapCut
AI Tools (i.e. ChatGPT, Jasper, etc)
Social Media Channels: Facebook/Instagram/LinkedIn

Elevate Marketing Co.

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