Why Picaboo.com?

Picaboo.com is a modern photo merchandise company that helps people turn their memories into high‑quality photo books, cards, prints, and personalized products. Picaboo serves customers across the country who value creativity, ease of use, and beautifully crafted products.

Picaboo is part of a growing family of brands under ECS, alongside Entourage Yearbooks and Picaboo Yearbooks. We are a company built on strong values and a collaborative culture. Everyone has a voice, and new ideas and initiatives are encouraged. Picaboo is a friendly, fast‑paced environment made up of passionate professionals who enjoy creating great products, experimenting with new ideas, and working together to make an impact.

Key Responsibilities

Campaign Execution & Follow‑Ups

Execute outbound email marketing campaigns in support of telesales and lead generation efforts
Use Klaviyo to send emails, design emails and track email marketing results
Maintain clean lists, segmentation, and campaign schedules

Marketing Analytics & Reporting

Track and report on campaign performance metrics, including:
- Leads generated
- Email open/click rates
- Conversion rates
- Follow‑up effectiveness
Prepare weekly and monthly marketing performance reports
Help identify trends, insights, and opportunities to improve results

Social Media & Content Support

Assist with scheduling and publishing social media content
Support engagement tracking and reporting (followers, reach, engagement)
Help execute social campaigns tied to larger marketing initiatives
Coordinate with creative and marketing managers on content needs

Process & Collaboration

Work within defined marketing workflows, tickets, and campaign briefs
Support campaign documentation and organization
Collaborate closely with marketing managers, creative services, and sales teams
Ensure campaigns are launched on time and measured properly

Required Qualifications

Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination
Experience with email marketing platforms
Strong organizational and follow‑up skills
Comfort working with data, spreadsheets, and reports
Clear written communication skills
Ability to manage multiple campaigns and deadlines
4 year college degree is required
This position can be performed remotely.

Preferred Qualifications

Experience supporting sales or telesales teams
Basic understanding of marketing analytics and KPIs
Experience with social media scheduling tools
Background in B2C marketing is a plus

Salary: $55,000-$60,000

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