Join an organization voted a top place to work in Cincinnati for the past 14 years! At Episcopal Retirement Services (ERS), you can enjoy what you do and be proud of your work every day.

We are seeking a Vice-President, Marketing and Public Relations to provide strategic leadership and implementation for the marketing and public relations programs of ERS. This position serves as a member of ERS’s Servant Leadership Team (SLT), reporting to the President & CEO.

To learn more about ERS and our award-winning culture: https://youtu.be/3jEMW29lmCs

When you love what you do, it shows!

Episcopal Retirement Services has an award-winning culture and a robust mix of available benefits and perks that may include:

Medical, Dental, and Vision Insurance Plans
Generous PTO
Health Savings Account
Short-Term and Long-Term Disability
403B
Discounted Meals
Internal Promotions
Tickets at Work
Life Insurance
Tuition Reimbursement
Employee Referral Program

Qualifications

Bachelor of Arts/Science in a related field such as Marketing or Communications.
Minimum of ten years’ experience in a strategic marketing and public relations positions required; proven success in competitive positioning, delivering growth and new initiative introduction.
Demonstrated strength in working collaboratively with peer functions.
Prior experience in training and development of marketing staff and management of outside service providers and agencies.
Complete understanding of brand marketing mix tools including media options and consumer research
Skilled public speaker and capable company representative.
Effective staff and human relations management and organizational skills.
Demonstrated writing, editing, and presentation skills.
Is tolerant of ambiguity and has a willingness to manage diverse and frequently changing assignments, particularly possessing the ability to do so with a positive attitude in a multi-task environment.
Able to work independently with little supervision and to handle multiple tasks while meeting deadlines.
Flexibility required to travel to all ERS locations.
Must be fully up to date with required vaccinations.

Responsibilities

Strategically leads the overall Marketing Program to position ERS as a trusted advisor for aging services and a top workplace for ERS to promote and sell ERS services as a trusted provider for aging services to meet or exceed financial outcomes.
In collaboration with the SLT, operational leadership, board champions, and external partners, develops an ERS Annual Marketing Plan to support the achievement of business objectives including occupancy, revenue, and profit targets.
Creates and continuously refines the umbrella brand equity platform for ERS, and on a regular basis assesses and updates industry and market trends, consumer and influencer targets, and current and likely competitive activity.
Designs and oversees appropriate marketing staffing model and external partnerships to meet marketing objectives. Manages and develops internal marketing team members.
Manages annual marketing budget, determines optimal allocation of budget, selects successful marketing tools and media channels, and manages related outside service providers and agencies.
Manages and oversees external media advertising and direct mail campaigns, provides marketing support collateral and promotional materials, and manages internal communication efforts including Linkage Magazine and the Interlink Newsletter.
Manages ERS’s public position, designs and executes external and internal communication plans for major new ERS programs/special events and news affecting ERS’s overall reputation and leads those initiatives as appropriate. Builds productive relationships between ERS and the media.
Serves as the official spokesperson for ERS and media relations.
Provides marketing support, education, and training for the CCRC sales team in partnership with the ERS Vice President of Residential Healthcare. Meets the marketing needs of other internal customers such as Human Resources, Fund Development, Ministries, and Affordable Living.
In collaboration with the other members of the Servant Leadership Team, develops and executes the overall ERS strategic plan.
Leverage data, primary and secondary research to provide market and consumer-based thinking and analysis to major ERS initiatives, such as location of new communities, introduction of new products or services, branding related issues and fund-raising campaigns Manages and oversees the ERS websites, social media efforts and ERS public relations function.
Partners with Human Resources, Talent Acquisition to promote ERS’s position of Top Workplace and Employer of Choice.
Works with the Board Marketing Committee for advice, consultation, and best practices related to ERS’s marketing brand and service offerings.

If you desire joining a team that will value you, APPLY today! Immediate consideration is given to qualified applicants. We look forward to speaking with you!

ERS celebrates and promotes diversity and is strongly committed to creating an inclusive work environment for all of our team members. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Location: 3870 Virginia Avenue, Cincinnati, OH 45227

Episcopal Retirement Services

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Vice-President, Marketing and Public Relations