Job Details

Job Location

Erie West Town Administrative Offices - 1701 W. Superior St. - Chicago, IL

Description

GENERAL SUMMARY

The Digital Content Specialist is responsible for initiating and producing consistent, high-quality written and graphic content across a variety of online platforms to inform and engage patients, staff and communities in support of Erie’s mission, current programs and goals. The person in this role must rely on both their creative talents to draft, edit and curate engaging social media posts, blogs, newsletters, virtual meeting presentations, intranet tools, website content, and other digital content, as well as their analytic and organizational skills to inform campaign strategy by tracking and responding to engagement metrics.

Principal Duties And Responsibilities

Social Media

Maintain Erie’s social media accounts (currently Facebook, Instagram, Twitter and LinkedIn) and develop content marketing calendars to keep Erie’s social media presence active, responsive and brand-forward
Draft, edit and curate campaigns featuring written, graphic and video content to promote Erie’s services, programs and priorities across the organization’s social channels
Work in collaboration with Erie’s Creative Manager (the organization’s primary graphic designer), to use pre-existing designs/templates in Canva to create images and graphics
Increase engagement with Erie’s content by finding opportunities to grow followers and make more meaningful network connections, while also being responsive to user interactions and feedback
Track and report on engagement metrics, and make recommendations for new content or content revisions based on data analysis

Website

With technical support from Erie’s IT Team, serve as Erie’s primary “webmaster”
Ensure www.eriefamilyhealth.org (built in WordPress) is aligned with Erie’s brand, current strategy, editorial and visual style, and standards
Audit website content and assist in the development of new content, including copywriting and editing, blog posts, images and video
Track KPIs, report on data trends, and make recommendations based on data analysis

E-Newsletters

Serve as editor and publisher of Erie’s two weekly internal employee e-newsletters: The Changing Times and The Experience (built in Contact Monkey)
Support content development, copywriting and copyediting of Erie’s quarterly community engagement newsletter Erie Pulse, quarterly internal Diversity, Equity, Inclusion and Belonging (DEIB) newsletter, and periodic donor newsletter, Erie Cares

EriePoint (Intranet)

With technical support from Erie’s IT Team, maintain Erie’s new Microsoft SharePoint-based intranet site by collaborating with team and program leaders across Erie to ensure site has most current information and user-friendly structure

Other Content Creation/Development

Maintain content calendar for Erie’s health center lobby digital screens
Curate and assemble presentations using PowerPoint to be shared at monthly site team meetings, as well as other PowerPoint presentations as needed
Outreach to staff to solicit emotional, inspirational impact stories, interview patients and staff, and turn their experiences into compelling writings for marketing and communication purposes
Serve as assistant producer on Erie’s large-scale annual video production and supports conception and execution of all other video content
Assist the Associate Director of Communications, Human Resources and Development teams with the creation and distribution of other internal and external email communications as needed
Assist the Associate Director of Communications with public relations efforts, including the distribution of press and media releases as needed
Some travel to Erie’s different health center locations and events is required; infrequently, work on evenings or weekends may be necessary

Qualifications

QUALIFICATIONS

Skills and Knowledge:

Exceptional written communication skills
Experience with social media engagement strategies and best practices
Experience with website development
Graphic design experience: understanding of color, typography, composition, and attention to visual detail
Strong organizational and planning capabilities with attention to detail
Ability to conceive fresh and engaging ideas for new content that supports Erie’s brand identity and promotes Erie’s mission
Strong interpersonal and relationship-building skills
Ability to work effectively (independently and cooperatively) in a fast-paced environment while maintaining a sense of perspective and time management
Capacity to manage multiple projects simultaneously, remain adaptable and understand project priority in the context of multiple expectations
Proficient in Microsoft Office Suite: Word, Excel, and PowerPoint
Knowledge and proficiency in Adobe Creative Suite (e.g. Photoshop, InDesign, Illustrator, Adobe Rush + Express)
Familiarity with Canva and WordPress
Understanding of HTML and CSS is a plus
Knowledge of email marketing platforms such as Constant Contact and Contact Monkey is a plus
Knowledge of community health services, public health, or related fields desired
Bilingual English/Spanish is a plus

Experience:

At least 2 years of experience in a communications, marketing or UX role
Demonstrated skills, knowledge and experience in the design and execution of marketing and communications strategies

Education:

High School diploma or equivalent required
Associates degree or some college preferred

Erie Family Health Center

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