About ETC Florida:

Come work for an Award-Winning, Industry Certified Powerhouse of a company that was named one of the BEST PLACES TO WORK IN SOUTH FLORIDA FOR 2023!

ETC Florida likes to WOW and AMAZE its clients by automating and integrating technology. We offer solutions in Illumination, Connectivity, Automation, Protection, Entertainment and Outdoor.

An environment that encourages creativity, allows you to play and test out the most amazing technology and cutting-edge solutions and rewards innovative thought and out-of-the-box thinking, we have a culture of servicing our client, taking care of each other, and enjoying what we do every day!

ETC Florida has been in business for over 35 years and with nearly 4,000 clients and over 10,000 systems installed.

Job Summary:

We are seeking a driven and talented Marketing Specialist to join our team. You will work closely with the owner and President to drive our marketing initiatives forward. In this role, you will be driving the marketing program and plan for this TOP 10 company and market leader. Be involved in key decision-making opportunities including managing social media platforms, coordinating email campaigns, researching industry opportunities, creating marketing materials, organizing networking events, and maintaining our website.

Responsibilities:

Manage and oversee social media platforms, including Facebook, Instagram, and LinkedIn
Collaborate with our external digital marketing agency to ensure that all social media, website, and blog content aligns with the company's brand voice and identity
Assist in creating print and digital materials such as brochures, decks, and business cards to support sales team
Track and analyze website and social media performance using Google Analytics, Meta Business Suite and present results to management
Research and identify magazine and directory listing opportunities and execute approved projects
Research and present sponsorship opportunities for different builder associations or networking groups
Research and recommend sales and marketing tools to increase efficiency
Create a monthly newsletter using Canva to update all employees on company announcements and updates
Update website for SEO optimization and branding efforts
Create and execute email campaigns using email marketing software and track key metrics to measure the success of the campaigns.
Coordinate all aspects of networking events, including sourcing venues, creating invitations, managing RSVPs, and post-event follow-up
Manage the company's branding, including logo design, color scheme, typography, and style guide.
Conduct research to identify industry or workplace award opportunities and manage the award application process
Schedule photoshoots for finished projects to use in marketing materials and industry awards
Collect and manage customer feedback via email requests for Google or Yelp reviews
Maintain a strong commitment to ongoing professional development, including staying current with industry trends and continuously enhancing skills and knowledge

Requirements:

Bachelor's degree in marketing, communications, or a related field.
2-5 years of relevant work experience preferred
Strong communication skills
Proficient in Microsoft Office, Canva, and Constant Contact, or the ability to quickly learn these tools.
Familiarity with social media platforms and analytics tools.
Basic understanding of SEO and website management, with a strong interest in developing these skills further.
Ability to multitask, prioritize tasks, and work independently while seeking guidance and as needed.
Passion for marketing and a commitment to staying up to date with industry trends.
Experience in Adobe Creative Suite is a plus, but not required.
Photography and video editing skills are a plus, but not required.
Experience in media relations is a plus, but not required.

ETC Florida offers a competitive salary, benefits package, and a great working environment.

ETC Florida, LLC

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Marketing Specialist