Full Job Description

Employer: Fayetteville Advertising and Promotion Commission

Unit: Experience Fayetteville

Title: Digital Marketing Coordinator

Reports to: Vice President of Marketing and Communications

Position Type: Full-Time, Exempt

Salary range: $37,500 - $42,000

Context: Hybrid remote / in-office position with flexible scheduling.

Posting date: February 16, 2023 Closing Date: Until filled

To apply, please submit a cover letter and resume, along with a link to a social media account you have managed.

Summary:

The Advertising and Promotion Commission is the over-arching organization that manages Experience Fayetteville (the destination marketing organization for Fayetteville, Arkansas) and the Fayetteville Town Center. The Digital Marketing Coordinator is based out of Experience Fayetteville and reports to the Vice President of Marketing and Communications, while taking on projects under the direction of the broader marketing team. This position plays a critical role in Experience Fayetteville’s digital marketing efforts in support of our overarching mission to bring about a positive economic impact through tourism.

Essential Duties and Responsibilities

Under direction of marketing team, post provided content to organization’s primary social media channels with attention to accessibility, links, and tags
Assist with posting content to partner social media accounts and updating web copy for our partner brands including Fayetteville Town Center and Fayetteville Ale Trail
Configure and format provided content into email newsletter, send using

MailChimp

Monitor primary social media inboxes and online comments. Provide customer service for online requests.
Grow social media engagement through comments, links, and other interaction
Regularly update experiencefayetteville.com Event Calendar
Lead the implementation of Instagram Story Highlights and updating LinkinBio
Audit and update organization’s listings on Extranet, Apple Maps, Google

Places, and other partner websites

Update and utilize organization’s photo storage database
Occasionally attend community events and visit local businesses to capture content for social media
Coordinate with partner social media accounts to host and monitor social media giveaways

Qualifications

Experience managing social media for a business or organization
Attention to detail, strong writing and editing skills
Mobile phone photography skills
Experience with MailChimp or similar newsletter platform, preferred

Physical Demands and Job Context:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee must frequently communicate via email and phone. The employee must regularly type and read web content. Specific vision abilities required by this job include close range reading of digital content.

This is a hybrid position, accommodating both remote and in-office work. Working from home on a part-time basis is encouraged, with the understanding that in-office work in Fayetteville is also required. The specific work schedule is flexible, and will be negotiated upon hire.

Occasional night and weekend event attendance is required. Must be able to travel around

Fayetteville to capture content. (Mileage is reimbursed.) Requires use of personal cell phone and cell phone camera.

Experience Fayetteville is an EEO/AA employer that seeks to employ qualified persons without regard to race, color, religion, gender, national origin, age, sex, marital status, disability, veteran status, sexual orientation, gender identity or any other characteristic protected by law. We strive to ensure all employees a discrimination-free workplace and have a strong commitment to affirmative action and equal opportunities. We value and encourage diversity in our workforce. All applications are subject to potential public disclosure under the Arkansas Freedom of Information Act.

Job Type: Full-time

Pay: $37,500.00 - $42,000.00 per year

Benefits:

401(k)
Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

Schedule:

8 hour shift
Choose your own hours

Ability to commute/relocate:

Fayetteville, AR 72701: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

To meet the application instructions, I am submitting a resume, cover letter and a link to a social media account I have managed. I will submit via Indeed or via jobs@experiencefayetteville.com.

Experience:

Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Fayetteville, AR 72701

Experience Fayetteville, AR

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