Marketing Coordinator | Farmhouse Delivery

Company Overview

Farmhouse Delivery is a rapidly growing company that specializes in delivering locally sourced produce, grocery, and meal kits to residents throughout Texas. We take pride in curating the most interesting, ethical, and thoughtfully produced selection of foods the state has to offer! Our mission is to support the farmers, ranchers, and makers of our local food system and to bring the highest quality of food to Texans.

Position Overview

The marketing coordinator will be a key member of the marketing team supporting Farmhouse Delivery’s growth. This candidate will execute a wide range of marketing functions, including communications, digital marketing, social media, brand development, and data analysis. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once. They must also be adept at communication with employees in and outside of their department as well as customers.

Key Responsibilities

Marketing Support: Assist in the execution of marketing campaigns that support the business goals of growth, acquisition, and retention through project coordinating, content planning, and performance tracking.
SMS Management: Execute weekly SMS campaigns to drive order values. This includes pulling formatting campaigns, creating coupon codes, working with buyers to coordinate product giveaways, pulling necessary reporting, and scheduling campaigns in Simple Text.
Organic Social Media: Manage Farmhouse Delivery’s Instagram, Facebook, and future social accounts, including content planning and scheduling, designing, capturing & editing content, audience engagement, coordinating collaborative posts and giveaways, reporting on social metrics, and optimizing best practices.
Paid Media: Working with paid media agency to manage paid social, SEM and SEO efforts including developing creative, sourcing assets for content, providing necessary sales or customer reporting, and analyzing data to optimize performance.
Vendor Partnerships: Manage vendor partnerships and co-marketing efforts in such a way that formalizes our process of cross-promotion. This includes but is not limited to: distributing and managing Vendor Intake Form, strategizing co-marketing efforts across website, newsletter, organic & paid social, events, in-person experiences and reporting on campaign performance.
Create and Analyze Reporting: Update and analyze existing reporting, and brainstorm new reporting methods to access key metrics and insights to help guide marketing efforts. Including but not limited to, learning and taking charge of Google Analytics, tracking social media engagement to identify high-performing ideas and campaigns for scalability, performance of offers, growth performance by source, and more with a goal of finding ways to improve performance of the company as a whole, as well as the marketing department specifically.
Provide Suggestions Based on Feedback: Using the unique customer touch points you will manage, you may learn of areas of opportunity for the business to improve. Bringing these to the appropriate departments' attention will help Farmhouse to grow into the best business we can be.

Required Qualifications

Bachelor’s degree or relevant coursework in business, marketing, journalism, public relations or related field
1-2 years of social media management experience
General knowledge of SEO and internet ranking for web content
Entry-level understanding of marketing strategy and how to use the concepts throughout various forms of outreach
Excellent written and verbal communication skills
Strong time-management and organization skills
Passionate about writing and digital marketing
Ability to work well with others in a team
Self-motivated and ability to multi-task
Must be technologically savvy
Fast learner
Ability to write clearly and accurately on deadline
Curiosity and excitement for learning more about digital marketing

Work Shift

40+ hours per week
Monday through Friday (may have occasional needs for weekend hours)

Benefits

Free weekly produce box (Approximately $1,800/year value)
30% off purchases at Farmhouse Delivery
Access to company sponsored benefits including health, dental, and vision
Accrued paid time off and sick time

Equal Opportunity Employer

Farmhouse Delivery, as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. Farmhouse Delivery is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment.

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Farmhouse Delivery

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