About The Role

We're looking for a strategic and technical SEO leader who's passionate about organic growth, automation, and the evolving role of AI in search. As our SEO Strategist, you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.

You'll own everything from deep technical audits and structured data to high-level experimentation and cross-channel collaboration.

What You'll Be Responsible For2. Innovate and Experiment with AI & SEO 3. Communicate SEO Changes and Insights 4. Lead Technical SEO for Clients

Drive SEO Results Across Client Accounts
Lead SEO strategy, execution, and optimization across diverse client portfolios
Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume
Oversee performance across both technical and content-driven SEO initiatives
Test and refine strategies involving:
- Prompt engineering & testing for AI tools and SERP analysis
- Embedding knowledge and chunk analysis to improve AI discoverability
- Featured snippets, AI summaries, and emerging SERP experiences
Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots)
Run structured SEO experiments with measurable impact
Leverage automation tools (like Make.com) to improve efficiency
Be the voice of SEO updates, algorithm changes, AI shifts, new tools
Turn insights into actionable strategy adjustments for the team and clients
Contribute SEO data to internal and external reporting for transparency and education
Conduct deep-dive technical audits, especially for WordPress-based sites
Optimize Core Web Vitals, structured data, site architecture, and schema markup
Ensure clean technical builds and collaborate closely with developers and designers
Implement and manage schema types that enhance AI and SERP visibility

Additional Responsibilities6. Develop Team Knowledge 7. Support Internal Marketing

Scale SEO Operations
Build efficient, scalable systems and workflows using automation
Maintain documentation, templates, and SOPs to ensure consistent delivery
Establish an internal SEO knowledge base and contribute to ongoing training
Lead QA initiatives and support feedback loops for SEO quality and consistency
Maintain and optimize the internal site (UX + SEO best practices)
Manage lead data flows and automated reporting across platforms like CRM and analytics
Contribute SEO insights to blog, newsletter, and campaign content

What You'll Gain

A strategic, experimental role at the intersection of SEO and AI
Opportunity to lead across technical, content, and automation layers
Supportive team culture that values transparency, creativity, and learning
Growth path into leadership or specialized areas of SEO innovation

Ready to shape the future of search? Apply now and help us redefine what SEO looks like in the age of AI.

About FatCat Strategies:

FatCat Strategies is a Raleigh-based full-service marketing agency specializing in home improvement companies. For over 20 years, we've helped our clients achieve their marketing goals and control costs at the same time. We typically work with clients for years, not months, meaning you'll be able to see the direct impact your work has on client success. The culture is casual and supportive. We are all invested in helping our clients reach their marketing goals and helping each other succeed.

Requirements

3-5 years of experience in SEO with technical, content, and strategic depth.

Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics
Technical SEO expertise, especially in WordPress environments
Strong fluency in schema markup and structured data implementation
Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior
Familiarity with embedding concepts, chunk analysis, and prompt testing
A builder mindset; self-directed, curious, and systems-oriented
Excellent written and verbal communication skills

Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)

This role will be strictly in person only for the beginning of your employment until we're both comfortable with being virtual part-time

Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm

Benefits

Compensation will be determined based on your experience, skill set, and the impact you're positioned to make within our team.

FatCat Strategies

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