Job Description

Title: Copywriter

Reports To: Brand Marketing Director

Location: Las Vegas, NV

Company Description

FEATURE has provided iconic, limited-edition footwear, high-end apparel, and accessories for over a decade. Starting as a small sneaker store in Chinatown near the Las Vegas strip, we took a passion for sneaker culture and turned it into a movement of art + fashion, cultivating premium menswear from all over the globe. We’re home to over 120 of the most exclusive top-tier brands, from Nike and Stone Island to Off-White and Comme des Garcons, including our private-label brand of essential cut and sew apparel. At FEATURE, we’re in a never-ending pursuit of the latest and greatest niche brands. We are constantly evolving while offering some of the most exclusive, limited-release products globally. We are now rapidly expanding with the success of our online store, our flagship location at Wynn Las Vegas, our original store in Chinatown, our location in Calabasas, CA, and our new location in Scottsdale, AZ.

Copywriter Summary

The Copywriter is an integral part of FEATURE’s success, as they are responsible for helping manage all branded copy for our product description pages, website, email, push/sms notifications, editorial, + other various marketing channels. This position reports to the Content Manager and is aligned with FEATURE’s omni-channel strategy. The Copywriter is analytical, creative and can create written copy for both e-commerce + content platforms. This full-time position must have excellent attention to detail, communication, and problem-solving skills. The FEATURE Copywriter can create on-brand yet compelling copy across all relevant FEATURE channels.

Responsibilities

Writes all branded copy for website, including but not limited to product + brand descriptions, email, push/sms, newsletter + other various marketing channels
Writes culturally relevant + SEO-researched blog posts to support organic search strategy
Follows SEO best practices + research strategy in all copy
Assists in ideating, planning + facilitating content creation, including writing creative briefs
Interact cross-functionally with warehouse, creative, customer service, + e-commerce teams
Research upcoming product launches + marketing campaigns to help build thoughtful content plans
Coordinate publication of written content with the Content Manager
Build KPI dashboards + reports weekly

Measures Of Success

Carefully follows the FEATURE Style Guide + Brand Guide for consistency + accuracy
Constantly remains on-brand when creating content
Naturally problem solves
Works autonomously + is a self-starter
Excells in communication + project management
Extremely well organized
Thrives in a fast-paced environment
Works well cross-functionally with multiple departments
Stays on top of news and trends related to industry
Doesn’t hesitate to share bold + creative ideas
Works with a sense of urgency
Flexible + picks up new projects on the fly
Sees tasks from beginning to end
Has extreme attention to detail
Manages time effectively

Job Requirements

Bachelor’s degree in a relevant field
2+ years experience in copywriting
Background or interest in the footwear industry preferred

Perks

Full medical/dental/vision package to fit your needs
Employee Discounts on all FEATURE Products!
Flexible PTO Policy
A positive and supportive team to work with

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