The Digital Content Manager will collaborate with Institutional Advancement, Admissions, Athletics, Academic departments and other areas of the school to identify and develop content and stories that communicate the vision, mission, history, accomplishments and culture of Fenwick High School.

In cooperation with the Director of Marketing Communications, he/she manages the school’s website and social media accounts, keeping all up-to-date, active, and robust. The Manager will be skilled at creating and distributing content that increases engagement and advances the mission of Fenwick High School.

The Manager will be an integral member of the Marketing and Communications and must have a strong understanding of all media outlets, including but not limited to, the working press, newsletters, magazines and social media. The Manager must be a visible presence within the Fenwick community.

Responsibilities

Fenwick High School is a private, Catholic, Dominican institution and we expect members of our community to be knowledgeable about, and to make a positive contribution to, our mission.

Reporting to the Director of Marketing and Communications the Digital Content Manager will help plan, execute, and evaluate a comprehensive communications strategy for the institution that aligns with the broader advancement (development, alumni relations, communications) and recruitment goals of Fenwick High School.

The Digital Content Manager must have a strong background in writing and editing as well as demonstrated experience in several communications skillsets. These skillsets may include writing for a variety of platforms, social media management, digital advertising, e-newsletter production, website CMS, videography and photography, enrollment marketing, creating press releases, media relations, and graphic design.

Working in a collaborative environment, you will be an integral member of the Marketing and Communications team and will be responsible for planning, creating, editing, and publishing compelling content of impact to support the mission of Fenwick High School. The Digital Content Manager will work with the Director of Marketing & Communications in crafting content for Fenwick’s existing digital platforms and explore expansion into new ones.

The Digital Content Manager plays a critical role in creating and optimizing content that connects with the Fenwick Community, also supporting admissions efforts and alumni outreach. You must be a highly self-motivated professional who works well within a fast-paced team environment, embody Fenwick’s values, is a strong creative, and live and breathe the digital world.

The Digital Marketing Coordinator will pitch, develop and write compelling content across Fenwick publications, website and social media channels and be the primary project manager for the biannual Friar Reporter Alumni Magazine.

This individual's efforts must be strategically aligned to support the goals and priorities of Fenwick High School. The Digital Content Manager must follow established brand guidelines.

• In cooperation with the Director of Marketing Communications, maintain the Fenwick High School website. Proactively keep it up-to-date and ensure the content is accurate and compelling

• Coordinate creation and dissemination of all media content and written text for distribution across all of the school's media channels: website, social media, Friar Reporter, Fenwick Alumni Newsletter (FAN), Fenwick Files (blog), Fenwick Bulletin, etc

• Inspire and maintain active conversations with key audiences across Fenwick’s social media channels

• Identify strong imagery for use in all media platforms

• Assist school administration with external communications to alumni, parents and students

• Draft and edit copy for distribution upon request

• Create and maintain an up-to-date media contact list

• Other duties as assigned

Qualifications

Primary Qualifications:

• Bachelor's degree in English, communications, marketing, digital media, journalism, or related field

• Excellence in written communication skills, including editing and copywriting

• Experience with digital advertising platforms

• Experience with website CMS systems

• The ability to introduce new digital ideas, initiatives and platforms that will enage current and untapped audiences

• Experience with developing promotional materials

• Experience working with communication platforms in a professional setting

• Experience meeting deadlines and navigating multiple projects simultaneously

• Strong organizational/interpersonal skills, creativity, flexibility, self-motivation, and the ability to thrive in a team setting

• Ability to work occasional evenings and weekends, and travel periodically as needed

• Ability to work effectively with all internal and external constituents

• The ability to create content for all institutional channels, including social media, e-newsletters and email, alumni magazine, etc.

• Maintain content production calendar

• Contribute to the overall success of the Marketing and Communications Department and Fenwick High School by performing other duties and responsibilities as assigned

• Familiarity with Adobe Creative Suite

Preferred Qualifications:

• Master's degree in communications, marketing, digital media, journalism or related field with appropriate experience

• Experience with digital content strategy and management

• Experience with visual communication mediums, such as photography, videography, and/or graphic design

• Knowledge of AP style

• Keen attention to detail and focus on quality control approval process

• Excellent writing, organizational, project management and time management skills

• Excellent customer service and interpersonal skills for interacting with multiple constituencies in a consensus-based environment

• Google Analytics proficiency and/or certification

Fenwick High School

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Digital Content Manager