Lifecycle Marketing Manager with an emphasis on Email and SMS Marketing campaigns is needed for an growth-stage subscription-based health and wellness startup. This platform ties in telemedicine, health and wellness, subscription, and pharma. The Lifecycle Marketing Manager will help build a world-class CRM program from the ground up and create all SMS and Email campaigns for all stages of the customer journey life cycle, as well as own the weekly newsletter.

This West LA based growth-stage startup ties in telemedicine, health and wellness, subscription, and pharma. They are led by a strong management team of industry experts and have a tremendous pipeline of consumer business enabling them to expand the team with the scale of the business. The company is already profitable, with 8-figure ARR, and are growing over 30% per month. Founder/CEO has led several successful venture-backed companies and has a track record of mentorship and promoting from within.

WHAT YOU WILL BE DOING:

Work closely with the Executive Leadership to deliver on marketing efforts for scaling Direct-to-Consumer / subscription-based health and wellness platform
Responsible for creating Email and SMS campaigns for all stages of the customer journey
Copywriting and owning the weekly newsletter
Build out a CRM from the ground up
Responsible for creative direction and design of customer communications
Run the refer a friend program
Launch affiliate platform and manage affiliate agency
Create and track KPIs for communication program
Oversee all customer communications and affiliate partnership programs
Responsible for building out drip campaigns based on customer status
Lead communication efforts around the brand directly to consumers
Manage digital marketing programs

WHAT YOU NEED:

5+ years of digital, email and/or lifecycle marketing experience
Proven experience within the ecommerce, marketplace, or direct-to-consumer space
Experience running SMS and email marketing campaigns
Previous experience with influence outreach and running social media
Copywriting experience
Experience with Klayvio is a plus
Experience managing campaigns for multiple brands simultaneously
Experience managing affiliate partnerships
Comfortable utilizing multiple analytics tools and working with multiple data sources
Innovative, go-getter, & “can-do” attitude with willingness to challenge yourself on new technology and concepts
Excellent writing and editing skills with an eye for eye design
Bachelor’s Degree in Math, Finance, Business or Marketing

WHAT YOU GET:

Opportunity to be one of the first 20 employees in the business and be a key player in building this platform
Join an organization that is passionate about the work their doing day in day out
Opportunity to join one of the fastest growing businesses in Los Angeles
Leadership opportunities
Various work capabilities: In office, hybrid, or remote
Base Salary + Strong Equity component
Unlimited PTO
401k Plan
Other perks

If you are a LifecycleMarketing Manager who is interested in leading various marketing initiatives for an innovative direct to consumer health tech startup in LA, please apply today.

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Lifecycle Marketing Manager - Email / SMS / CRM