Position Type: Full-time salary

Location: Seattle, WA (3-4 days onsite)

Reports to: Email Marketing Manager

Direct Reports: 0

About Filson

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.

Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service.

Job Summary

This is both a technical role and a marketing role. We're searching for a skilled Retention Marketing Associate to join our team and contribute to the production of the Filson Newsletter. Each newsletter showcases new apparel, bags, equipment, brand content, and local retail store events. The Retention Marketing Associate is collaborative, with a proven track record of leveraging data-driven insights to develop strategies for email, SMS, and loyalty programs. The ideal candidate is highly organized, doesn't let details slip through the cracks, and possesses a genuine passion for geeking out over the latest clothes and gear that hits the site. The Retention Marketing Associate reports to the Email Marketing Manager and is a member of the Ecommerce Department. This is a highly visible role, requiring regular communication with departments across the organization. This role is based out of our flagship store and headquarters in Seattle, WA.

Key Responsibilities

Participate in managing the end-to-end retention program, concept development, deployment, and performance analysis.
Utilize customer insights, data, seasonal merchandise, and personal perspective to influence product marketing strategies that resonate with our audience.
Brief requests and guide a talented group of 6-8 designers and copywriters in weekly cycles to create 20+ emails and SMS messages per month. This involves merchandising, providing input on positioning, incorporating feedback from stakeholders, and scheduling campaigns.
Collaborate cross-functionally to strike a balance between company initiatives and customer desires in email and SMS merchandising.
Maintain clear communication with department managers and key stakeholders from planning to product launch.
Partner with the Email Marketing Manager to implement opportunities for A/B tests and optimization to deepen customer engagement and loyalty.
Identify and develop systems and processes to enhance launch strategy and cross-functional alignment.

Qualifications

2+ years of experience in email marketing and/or digital merchandising.
Experience with an ESP, Klaviyo being a plus.
Exceptional attention to detail, with previous project management experience being a plus.
Strong communication skills, both written and verbal.
Comfortable using Google Analytics and other analysis tools.
Familiarity with project management tools such as Asana and Smartsheet.
Proficient in Google Suite, particularly Google Docs and Sheets.

Physical Requirements

Able to sit and work at desk and operate a computer for several hours at a time.
Use hands and fingers to use computer
Reach up, across, or down to retrieve resources
See, talk, and hear
The employee is occasionally required to stand and walk
The employee is occasionally required to move or lift up to 10 pounds
Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation
Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page

Sampling Of Total Rewards Program

Compensation type: Exempt Salary
- Compensation: $60,000 - $75,000
- Compensation negotiated based on previous experience & qualifications
- STIP (short-term incentive plan)
Position Type: (Hybrid 3-4x a week onsite)
Paid Time-off: (For employees who work over 30 hours per week)
- 11 Corporate Holidays
- Paid Vacation days (accrued)
- 2 Volunteer days
Benefits: (For employees who work over 20 hours per week)
- Medical, dental & vision - click here to view our full package!
- 401k with company match
- Employee assistance program
- Pet Insurance
- Merchandise discounts
- Complimentary employee bag at 90 days of employment

Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson is an equal opportunity employer. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform their job.

Filson

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Retention Marketing Associate