Growth Marketing Manager ($70-90K)

At First Women’s Bank, we recognize the vital contributions of small business owners who support their families, employees, and communities. We are dedicated to supporting these trailblazers and driving forward a brighter, more inclusive economic future.

Growing the economy and elevating the role of women is the mission of First Women's Bank. To execute on this mission, we recruit deposits from individuals, organizations, and corporations that share our vision. These funds are then strategically deployed to finance small businesses across the economy. Joining First Women’s Bank means supporting this mission alongside a group of talented, driven, and supportive teammates.

We are seeking a Growth Marketing Manager to help us grow our outbound marketing, website, and social media strategies. Successful candidates for this role will have familiarity with data management, email marketing and CRM software, content management, and social media monitoring. They will be able to move between solving in the weeds data problems to strategic content planning with an eye always towards improvement of current approaches and strategies.

Responsibilities:

Maintain and grow the contact database, focusing on scalability, hygiene and strategic alignment with the Loan and Deposits teams to support revenue growth
Create an email marketing strategy including an internally published calendar, regular newsletter creation, and inside sales outreach support
Steward best practices to decrease risk while making email marketing campaigns more efficient
Interface with Loan and Deposits team as a strategic partner to increase effectiveness of outreach, optimizing based on consistent feedback
Grow prospect database through events sign-ups, database acquisition, and website form activation
Work with CMO to develop content strategy to increase inbound leads
Maintain website via the CMS including updates to News and Events, new product launches and more
Monitor social media presence and present strategies to grow presence
Support marketing campaign creation upon new product launches, including collateral, website features, emails and more
Grow and adapt with the needs of the Bank’s marketing department

Experience and skills:

Bachelor’s degree
5-7 years digital marketing experience, preferably within the Banking / Financial Services industry.
Strong written and verbal communication skills
Deep knowledge and hands on keys experience with marketing automation software and running email marketing campaigns
Experience with CRMs and database management
Knowledge of social media monitoring and marketing a plus
Self-starter who is constantly seeking to improve and learn more about their area of expertise

Benefits:

Health, Dental and Vision Coverage
Short-Term and Long-Term Disability Coverage
Basic Life / AD&D Insurance
Supplemental Life / AD&D Insurance
401K
Happiness benefit (monthly $75 for approved wellness and happiness activities)
Flexible Spending Accounts
Unlimited PTO
Parental Leave
All Federal Bank Holidays

First Women's Bank

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Growth Marketing Manager $70-90K