FirstLine Schools: MARKETING & COMMUNICATIONS MANAGER
Reports to: Director of Marketing and Communications

FLSA Status: Exempt Position Type: Full Time Location: Network Office, with travel to school sites as needed

Position Summary:

The Marketing and Communications Manager develops and executes marketing and communication strategies, manages FirstLine’s digital presence, and drives community engagement to ensure consistent brand messaging across all channels. The role spans internal staff communications, external storytelling, graphic design and content creation, social media strategy, and student recruitment support. The Manager works primarily from the network office with regular visits to school sites for events and projects.

Position Responsibilities:

Internal Communications

Leads internal communications including “This Week at FirstLine,” “Stall Street Journal,” “CEO Memos,” “Shoots and Leaves,” and other staff communications as needed
Collaborates with the Director of Marketing and Communications on storytelling and content strategy
Manages the internal staff portal (Google platform), including communication tools and templates
Supports summer and network-wide professional development events, including creating signage and coordinating pep rallies
Works with network directors and school leaders to foster collaboration and consistent messaging across the network

External Communications

Supports external communications, including quarterly newsletter development and content curation
Collaborates with the Director of Marketing and Communications on external content strategy and storytelling
Supports crisis communications as needed, working with operations and executive teams to create and disseminate timely messaging
Works with other New Orleans CMOs and community organizations on coordinated messaging and campaigns

Graphic Design & Content

Manages and maintains FirstLine Schools’ photo and video archives
Ensures brand consistency across all communication channels and materials
Curates and creates engaging news stories and updates throughout the year
Compiles and disseminates all-staff communication emails with approval from the CSAO

Online Media & Social Strategy

Leads website management and maintenance, including annual site audits and regular content updates
Drives social media strategy across all platforms, managing a team of four social media ambassadors
Develops and executes social media campaigns that showcase balanced representation across all school sites
Manages the annual social media budget and tracks performance metrics

Student Recruitment

Supports community outreach events (including daycare visits and enrollment fairs) and maintains relationships with key community stakeholders

Education & Experience:

Bachelor’s degree (BA or BS) required; degree in Marketing, Communications, Journalism, or related field preferred
Experience in marketing, communications, or a related role, preferably in education or nonprofit settings
Advanced graphic design skills with proficiency in Adobe Creative Suite or similar software
Strong web and social media management experience; demonstrated ability to drive strategy and track performance metrics
Proficiency in Google Suite (Gmail, Docs, Drive, Calendar, Meet, Sheets) and strong general software skills
Excellent project and time management skills with the ability to manage multiple workstreams and meet deadlines in a fast-paced environment
Strong research, writing, and verbal communication skills; keen attention to detail
Experience working with people from a variety of backgrounds

Desired Qualities & Characteristics:

Believes in every student’s ability to achieve in a rigorous college or career prep curriculum
Achieves results based on agreed-upon expectations; takes personal responsibility and works effectively in a self-directed manner
Highly detail-oriented with strong critical thinking skills; able to manage frequent interruptions while maintaining quality across multiple tasks
Collaborates effectively with a range of stakeholders across school and network
Shares a commitment to creating great schools in New Orleans
Models the FirstLine Commitments: We Keep Learning, We Work Together, We Are Helpful, We Are the Safekeepers of our Community, We Share Joy, We Show Results!

Physical Requirements:

While performing the duties of this job, the employee may be required to sit, walk, stand, talk, and hear. Light lifting of materials may be required (up to 20 lbs.). Reasonable accommodations may be granted depending on the essential functions of the job.

About FirstLine Schools-

In 1998, FirstLine Schools started the first charter school in New Orleans. FirstLine now operates several (Pre)K–8th grade schools. Our mission is to create and inspire great, open-admissions public schools in New Orleans. Our staff is a diverse and talented group dedicated to our students’ success and to their own growth.

Salary is competitive and commensurate with experience. FirstLine Schools offers a comprehensive benefits package with a generous 403b plan.

FirstLine Schools provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.

How to Apply: Please apply online via: http://www.firstlineschools.org/careers

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Marketing & Communications Manager