Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The VP of Mass Fundraising & Magazine Marketing position exists to oversee strategic leadership and direction for the successful execution of all Digital and CRM strategic plans. This will result in the overall growth and improvement in the effectiveness and breadth of the ministry’s outreach to existing and target constituents. The health, through retention and increase in value (size and gift size) of the Donor File, is the primary measure of success of this position. Digital strategic leadership is accomplished through a “constituent first” implementation of the digital platforms and technologies and using strategic digital expertise to help content producers optimize their material for the digital platforms they are utilizing.

Essential Duties/Responsibilities:

Provides leadership and strategic direction and measurement to Digital Team including eCommerce, Email, Digital Analytics, and online content strategy and Search Engine Optimization (SEO)
Provide strategic and practical implementation of the best-in-class usability for all our digital properties
Strategically advises the QB’s and Ministry Leaders to equip and implement best practices on all digital initiatives
Provides leadership, and direction to the Direct Marketing, Resource Marketing, Online Marketing
Runs the P&L for both physical bookstores and online e-store, to maximize profit and meet constituent community’s expectations with top quality product
Directs the strategic planning, execution and/or management of fundraising programs generating $57 million for the ministry
Strategically directs and is responsible for development and administration of expense budget of $9 million for CRM Communications & Digital team
Directs the effective execution of marketing strategies designed to acquire, retain, and reactivate donors for the ministry
Gives strategic direction for the maximization of the Donor Database through acquisition, cultivation, and donor journey
Provides strategic direction and oversight to grow the organization’s pledge programs acquisition and retention worth $13 million in revenue for the ministry
Is strategically accountable for the conversion of new names to the ministry into first time and faithful donors
Directs all project reporting accurately measuring actual performance against plan
Gives strategic direction for development of technology architecture in support of ministry’s CRM strategy
Directs effective execution of all CRM strategies and cultivation efforts for new and existing constituents in both online & offline channels and understands manages all the related data and technology issues
Directs the successful implementation of strategic plans to optimize the worth and retention of the CRM audience portfolio
Liaises with Cabinet and C-Team with periodic updates, and provides post campaign analysis, developing and honing strategies base on these results
Consults with PA & DAR teams for the strategic optimization of their audience’s contact strategy and the best use Direct Marketing tools
Directs primary and secondary research to better understand existing/potential constituents and their needs; measures ministry performance and assesses ministry impact
Gives direction and oversight to the primary revenue generating projects including but not limited to President’s monthly appeal letters, President’s monthly newsletter, annual Year End campaign, and resource marketing and the monthly pledge program
Provides strategic leadership to drive growth in magazine circulation through industry leading acquisition and retention in a cost-effective manner
Develops and directs the strategy to convert a significant segment of one-time donors to become monthly supporters of our ministry
Strategically oversees development for new projects/programs
Provides strategic direction for the development of all test strategies and directs the effective execution of those including segmentation, offer, timing, price, discount, frequency, sequence, and other testing as appropriate and approves recommendations resulting from testing outcomes
Oversees thorough analysis of all efforts, evaluates, and approves appropriate rollout recommendations
Provides strategic direction to the marketing aspects of constituent database, including identification of system requirements and changes needed to help us better identify ministry needs and interests and to enhance communication to constituents
Directs constituent development research recommendations and implementation
Oversees the development of both ongoing performance feedback mechanisms and continual process improvement

Other Duties/Responsibilities:

Provides presentations to Cabinet and/or Senior Management as requested
Directs/oversees implementation of special projects as assigned
Performs other duties as assigned

Managerial Breadth/Scope of Job:

Manages a staff of approximately 36 employees with 4-6 direct reports

Working Environment/Physical Requirements:

Office environment

Job Qualifications/Requirements

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Personal Characteristics:

Creative problem solver; Strong analytical skills; Attention to detail
Self-motivated; demonstrated leadership skills
Excellent negotiations skills; Team player; Strong coaching skills

Knowledge/Experience:

Bachelor’s Degree in Business with emphasis in Marketing (MBA a plus)
10+ years of strategic marketing/fundraising experience
10+ years of experience in direct marketing product/fundraising, advertising account management, and/or management consulting
5+ years of experience in Internet Marketing and online Ecommerce and Digital Leadership
5+ years of experience with pledge program acquisition, fulfillment, and retention
5-7 years of managing multi-million dollar budgets
In depth knowledge of Focus on the Family mission, philosophy, values, and objectives
Demonstrated experience and working knowledge of finance and accounting principles
Experience overseeing both qualitative and quantitative research efforts
Strong technical acumen which allows this leader to engage with CIO/CTO level staff and problem solve at the technical tactical level

Skills, Abilities and Special Talents/Gifts:

Ability to effectively direct complex projects and campaigns
Strong interpersonal and relational skills
Strong management skills
Demonstrated ability to analyze objective and subjective data and develop recommendations
Talented in analyzing situations, uses logic, rational thinking, intuition, and discernment to solve problems, make decisions, or choose course of action that moves projects to completion
Excellent written and oral communication – both one-on-one and in group settings, up to and including C-level executives
Skilled in directing development of product, project, and creative strategies
Skilled in working with Microsoft Office applications
Understands resources available to support operations to maximize constituent satisfaction and overall ministry performance
Recognizes when situations call for development of resources and aligns them with ministry goals and objectives, effectively works through others to accomplish objectives
Quickly and effectively adjusts behavior to meet goals and/or changing circumstances
Understands strategic and tactical objectives of ministry to provide others with advice, service, or guidance in helping them meet their objectives
Establishes a learning environment and philosophy that facilitates successful outcomes through employee involvement and empowerment

Stewardship Requirements:

Manages $9 million expense budget

Salary Range: $114,000 to $140,000/yr

Application Materials Required: Cover Letter, Resume/CV

Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

Temporary employees are not eligible for benefits, except for:
Sick Time
Bookstore Discount
Fitness Center

Tentative Search Timeline:

Priority will be given to applications submitted by February 24, 2025. However, this posting will remain open until filled.
The potential employee start date is March 3, 2025.

Posting date: February 3, 2025

Unposting date: ongoing until filled

Posting contact email: job@fotf.org

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Focus on the Family

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VP Mass Fundraising and Magazine Marketing