The Marketing Communications Specialist collaborates with internal communications, public relations, content strategy, and brand & design to develop, deploy, and measure strategic marketing communications plans that engage our internal audiences and raise Foley’s profile with clients and recruits. Hands-on execution ranges from drafting and distributing content for firm information campaigns (e.g., benefits enrollment, software rollouts) to compiling and formatting the weekly internal newsletter and curating/posting content for the firm’s intranet.

Implementation of Firm/Marketing Communications Plans and Tactics

In collaboration with the Manager, Communications, the Marketing Communications team, and the Business Development & Marketing (BD+M) Department, support the creation of internal communications that build belief in Foley’s strategic plan, understanding of the firm’s client service platform, and pride in our unique culture.
Contribute to and implement strategic communications plans and solutions for firm initiatives in Technology, Information Security, Administration, Talent, Pro Bono, Wellness, and BD+M. Whenever called for, act as content creator, editor, proofreader, creative consultant, and multimedia specialist.
Uncover and amplify good news stories about the firm to instill a sense of pride in the firm’s client and pro bono wins, DE&I efforts, and Boys & Girls Clubs partnership.
Write and/or curate all content for This Week at Foley internal firm newsletter and handle its layout, distribution, and metrics tracking each week.
Ensure regular cadence of new content posted to Foley @Work intranet home page, serve as content manager for the BD+M page on Foley @Work, and facilitate posting by other content managers as needed.
Serve as the communications lead for Foley Best Self, the firmwide wellness program.
Contribute to Foley.com, social media, and the creation of collateral reflecting the specific areas of specialty.
Respond to requests for internal and marketing communications support as well as proactively identify and help solve communications issues.

Professional Development

Remain current in industry trends in internal communications, marketing, and the legal profession.
Ensure expertise in technology relevant to the position; proactively use most current technology to further teamwork, client service, and efficiency.
Develop familiarity with relevant subject areas within the Technology, Administration, Talent, Pro Bono, and BD+M functions.
Bachelor's Degree required.
Minimum of three (3) years of related internal communications experience, with emphasis on writing and editing in a variety of media required.
Experience using email marketing, digital content management, and video capture systems desired.
Law firm experience preferred.

Foley & Lardner LLP

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Marketing Communications Specialist