Position Title: Marketing Coordinator

Supervisor: Development Director

Employee Status: 35-40 hours/week Non-exempt

We value diversity in all of its forms and strive to have our employment practices reflect that. As such, we are an equal opportunity workplace and will not discriminate based on disability or other legally protected categories. If an employee has a disability that makes it difficult to perform their job duties, they are encouraged to notify us to discuss reasonable accommodations.

Position Summary

The Marketing Coordinator’s primary responsibility is to organize and administer Food Connects’ marketing, communication, and fundraising efforts. The individual in this position reports to the Development Director. They have an integral role in supporting our organization’s mission to create healthy families, thriving farms, and connected communities. This position has the option of being mostly remote. .

Core Competencies

Written Communication: The ability to express oneself clearly in business writing.
Persuasive Communication: The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.
Building Collaborative Relationships: The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support.
Flexibility: Openness to different and new ways of doing things; willingness to modify one’s preferred way of doing things.
Thoroughness: Ensuring that one’s own and others’ work and information are complete and accurate; carefully preparing for meetings and presentations; following up with others to ensure that agreements and commitments have been fulfilled
Time Management: Can organize time for optimum efficacy with regard to deadlines, collaboration, competing priorities, and personal work style.

Primary Duties And Responsibilities

Food Connects Organization-Wide Marketing (10-15 hrs)

Responsible for generating daily social media posts.
With Development Director, look for trends in engagement data to inform marketing strategies.
Compile and send newsletters for all programs and staff.
Support the design and execution of organizational projects and print materials, including the annual report.
Support and coordinate the design of general organizational outreach materials and work with Food Connects staff to distribute these to targeted stakeholders.
Write and create blog post content, including creating original pieces, sharing news, and maintaining long-standing series.
Write, send, and track press releases for all programs.
Manage and optimize mailing lists and email marketing platforms across all departments.
Assist with events—including planning, promotion, and execution.
Represent Food Connects and its programs at key events, as needed.
Utilize the style guide on a daily basis, including following branding standards and proof-reading written materials.
Create and update boilerplate messaging and general talking points.
Responsible for maintaining the Food Connects website.
Travel as needed (in the region) to support communications and development priorities.
Attend networking events and meetings, including those that support strategic collective narrative initiatives.

Food Hub Marketing (10 hrs)

Lead the Food Hub Marketing Meeting.
Manage Food Hub social media posting, webpages, and newsletter.
Supports Vermont Way Foods Director of Brand and Business Development with marketing needs.

Food Connects Farm to School (FTS) (10 hours estimate)

Lead the Farm to School Marketing Meeting.
Manage Farm to School social media posting, webpages, and newsletters.

Vermont Harvest of the Month (HOM) (5 hours estimate)

Fulfill online orders of HOM materials via the VT HOM website.
Manage VT Harvest of the Month social media and newsletters.
Manage VT Harvest of the Month website.
Manage and optimize the HOM mailing lists and email marketing platform.

Working Conditions & Physical Demands

Food Connects will make reasonable accommodations to enable individuals to perform the essential functions of their work to the degree we are able to do so.

Work Conditions: The position is based in the Food Connects office in Brattleboro, but can be remote hybrid. Evening and weekends may be required but will have plenty of lead time for planning.

Physical Demands: This position entails extensive use of a desktop or laptop computer, sitting or standing at a desk workstation.

Compensation And Benefits

This is a full-time, non-exempt, hourly position.
Pay rate is $19.26 hourly.
A full-time position has the following benefits after a 90-day introductory period:
- Paid time off: vacation, sick, personal, and holiday leave
- Short-term disability insurance
- Life insurance
- Access to vision and dental insurance
- 15% employee discount on food purchases.
- 2% retirement contribution

Food Connects

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Marketing Coordinator