*This is not a job with ForceBrands*

OVERVIEW:

We strive to raise the bar for energy drinks by delivering everything you want in an energy drink and nothing you don’t. Natural caffeine, without artificial ingredients. Unparalleled taste, without the sugar. Benefits beyond energy, without the jitters or crash. We give you flavor unmatched, electrolyte levels unrivaled, and ruthless focus. Not to mention, we’re clean AF. Our products are for anyone with the drive to breakthrough the ordinary and live life energized and unrestrained.

POSITION OVERVIEW:

We’re looking for someone who thrives in the fast-paced world of start-ups, where no two days are alike, there’s endless excitement, new challenges, and constant opportunity to push yourself creatively. As the Social Content Creator & Coordinator, you’ll be on the front lines of bringing our brand voice to life and driving consumer engagement. Reporting to the Creative Director, you will own the execution and strategy across all key social media channels- especially hands on with short form video creation for TikTok and Instagram Reels, witty comebacks for those trolling us on Twitter and promotional support for our campaigns on Facebook. We are looking for someone who is passionate and can balance the importance of both content creation and community management.

WHO YOU ARE:

You are a social media mastermind who considers themselves on the forefront of trends, able to push the boundaries of what’s possible within community-based marketing. You are passionate about content creation and love to create bold and engaging short form videos. You are quick-witted and able to write engaging captions that drive humor and relatability across our communication outlets (social channels, website, newsletter, etc.) You are self-motivated, organized, flexible and can be thrown into a multitude of situations and events where you feel comfortable representing the brand and capturing the moments we bring to life.

KEY RESPONSIBILITIES:

Content Strategy Creation & Coordination:

• Responsible for the planning, creation, and posting of all social content for the Master brand:

o Create, edit and share social content – managing the calendar for video and photo content for Instagram, TikTok, Twitter and Facebook as well as giveaways

o Manage consumer-facing communities – responding to comments, DMs and social listening on competitive brand pages.

o Manage and grow “product exchange” influencers to generate UGC and content for social platforms

o Coordinate with Marketing Directors to engage founders and retailers on social channels o Manage organization of content (photos/videos) for cross-functional teams to access and use in presentations

o Provide analytics and key KPIs on a weekly/monthly basis to track engagement and growth on social channels.

• Support leadership with strategic brainstorming on annual marketing plans

Creative Support:

• Inform E-Com Manager of content, help create campaigns and ideate paid social themes or ad copy • When necessary, brainstorm website messaging, newsletters, and emails

• Respond to marketing emails sent about content creation opportunities or influencer partnerships (Not Customer Service)

• Support Brand Photoshoots/Rebrand Shoots- help with production on set as well as planning

Events:

• Coordinate social programming and promotions for marketing events; if necessary, travel and perform duties on-site producing real-time social media content and coverage

• Support at trade shows

Qualifications:

• Must be 21 years of age or older

• You have at least 1-2 years of experience coordinating social media channels for a lifestyle brand. • You are a social media mastermind who considers themselves on the forefront of trends, able to push the boundaries of what’s possible within community-based marketing

• Understanding of/or experience working with the CPG industry a plus but not required • You are passionate about content creation, love to create bold and engaging short form videos and are comfortable both behind and in-front of the camera

• Proficiency with major social media platforms and social media management tools • Proficiency with video and photo editing—in that order

• Excellent creative and copywriting and copy-editing skills, understanding how to personify the brand

• Strong graphic design skills (well-versed in photoshop, Illustrator)

• Strong social listening skills

• Strong time management skills with the ability to multitask and work under pressure to meet deadlines • Detail-oriented approach, but able to be flexible and pivot quickly when needed

• Willing and able to travel for various events, shoots and activations both during the week and on occasional weekends

• Must embrace differences in culture, thoughts, personalities and open to sharing your own as we believe a mixing pot of ideas and talents makes the ideal culture to be our best

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Social Media Content Creator and Coordinator