Our Company

Fountain City™ is a solutions-focused, strategy-driven digital agency that excels in designing and developing exceptional digital experiences for small and medium-sized businesses. Our team of creative and technical professionals is dedicated to providing tailored, innovative solutions that drive growth, maximize efficiency, and help our clients succeed in the ever-evolving digital landscape.

Our team is composed of dedicated and passionate professionals who strive to deliver the highest quality services to our clients. As a remote, down-to-earth group, we are spread across multiple continents, with our core team primarily based in the US. As a valued member of our team, you will have the opportunity to work on a diverse array of exciting projects, making a tangible impact on businesses of various sizes by aiding them in achieving their objectives. Our approach is grounded in strategic insights, lean practices, and a comprehensive perspective.

The Role

We are looking for a marketing technology specialist to help set up and manage marketing automation and reporting systems for web applications and websites. The systems you'd be setting up would include: HubSpot, ActiveCampaign, Google Analytics, Google Tag Manager and newsletter applications like Mailchimp, SendPulse or Send Grid. You'd be collaborating with a team of developers that handle installing whatever scripts or plugins are necessary and project managers and tech team leads that create the specifications and coordinate the efforts.

We are a quickly growing company currently this new position represents about 10 to 40 hours a month, but our need for your time should grow from this baseline. (especially if you have more skills than only those listed below)

Responsibilities

The type of work you should be able to perform includes:

Turning written user stories into CRM/marketing automation workflows in HubSpot or ActiveCampaign. This includes workflows that affect sales pipeline deals, email sequences, and chatflows
Adding/removing/adjusting customer, company and deal property fields to meet implementation needs
Tracking which tests we need to run on a spreadsheet for each integration
Running tracked tests and confirming the tests pass your quality check
Setting up email notifications, drip campaigns and newsletters using HubSpot, ActiveCampaign or another external tool like - MailChimp
Connecting systems together using Zapier, built-in integration options within HubSpot, ActiveCampaign and/or via a plugin on a website like a WordPress plugin
Creating custom Hubspot search queries and then saving them for repeat use or as input into an automation
Experience or Willingness to learn ChatSpot (this is a new Hubspot AI feature)
Setting up events and conversion goals in Google Analytics or Google Tag Manager
Setting up Google Tag Manager events and using debugging tools in GTM and GA to verify results
Ability to create and edit Google Analytics properties
Setting up Google Tag Manager scripts in coordination with the developer team
Creating conditional logic in your workflows but also inside of your email templates with both section as well as dynamic token replacements
Create links with utm parameters that provide data for analytics and

The following soft-skills are also very important to this role:

You should have logical thinking and you can build up chains of nested AND/OR statements with both negative and positive logic
You should be able to turn a written script into a flow chart on paper before it turns into an automation
You should have a strong attention to detail
You should be good at thinking through all possible permutations of user activity to identify all cases we need to create flow charts for and then later to ensure we are testing all possible ways a user can interact with systems that are tied to automations

Also: You should care about the quality of the work you are delivering and get a sense of satisfaction from getting things to work right.

We are a friendly, easy to work with bunch of folks, who all work remotely and love our job. We work to help clients we believe in to grow their businesses and increase their impact in the world.

Requirements

Qualifications:

Bachelor's degree in English, Communications, Marketing, or a related field
Proven experience as a marketing technology specialist, preferably in an agency or corporate environment
Certifications in the pertinent technologies
Strong interpersonal skills and ability to work in a collaborative team environment
Ability to work independently and take ownership of projects from concept to completion with good communication around time estimates and deadlines throughout

Our company is an equal opportunity employer and welcomes candidates from all backgrounds to apply. We are committed to creating an inclusive and diverse workplace where everyone feels valued and respected.

Preferred Experience:

Are you a tech-savvy, creative strategist with a proven track record of leveraging marketing tech setup and reporting to drive measurable return on investment? If so, we'd love to connect with you. Please submit your resume, cover letter, and writing samples to be considered for this exciting opportunity.

Benefits

Benefits

This is a freelance position to start with around 10-40 hours of work per month available. If we are a good mutual fit for one another, there is also the opportunity to grow into a part time or full time employment contract (telecommute, full benefits like 401(k) matching, vision, dental, life insurance, PTO and flexible time off etc.).

We view this as a long-term engagement, so this could be a great opportunity if you’re looking for a role that involves ongoing collaboration together that could evolve into more stable hours and/or a permanent position as the company continues to grow.

Fountain City™

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Marketing Technology Specialist