Responsible for performing activities associated with the planning, creation and execution of email and mobile (push, SMS, RCS) digital communications. Partner with the Project Management, Campaign Management, external digital marketing agencies and Digital Communications teams to activate communications with an emphasis on personalized dynamic content and refined customer segments. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.Minimum

Experience with Adobe Analytics or a similar digital analytics platform
2+ years of hands-on experience in digital marketing and communications (email, mobile push, SMS, RCS)
Thorough knowledge of the CANSPAM Act and understanding of digital privacy laws (e.g. CCPA)
Highly organized with exceptional attention to detail
Strong workflow management experience and ability to balance multiple projects with tight timelines
HTML/CSS knowledge for creating and editing email templates
Excellent attention to detail and communications skills

Desired

Bachelor's degree in Marketing, Business, or a related area
Any digital communications experience with a multi-channel retailer or marketing/advertising agency
Any experience in digital communications platforms (e.g., Salesforce Marketing Cloud, Hubspot, Marketo, etc.)
Any experience working on complex email or digital communications campaigns
Success working in a fast-paced environment with the ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
Perform day-to-day digital marketing activities including, but not limited to, drafting creative briefs, testing, QA, and performance
Work with Jewelry Division Ecommerce Manager to schedule all communications
Work with Jewelry Division Ecommerce Manager on creative briefs utilizing industry best practices and learnings from Kroger's digital communications performance
Utilize various workflow management systems to approve and deliver all necessary assets to the Digital Communications Technology team
Interface with targeting teams and external digital marketing agencies to ensure proper lists and validate audience size and structure
Serve as an ongoing resource for Jewelry Division Ecommerce Manager and Creative Services to ensure optimal output and efficient processes
Use data and insights to evaluate the effectiveness of digital communications (email, mobile push, SMS, RCS, affiliate, paid search, and local listings)
Share digital communications best practices with various stakeholders
QA digital communications and deployment automations/journeys ensuring accuracy in content, audience, and structure
Must be able to perform the essential functions of this position with or without reasonable accommodation

Fred Meyer Jewelers

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JEWELRY/DIGITAL COMMUNICATIONS SPECIALIST