Overview

Friends of Children’s Hospital is seeking a Marketing and Communications Manager who will be responsible for the development and supervision of all marketing and communications strategies for the organization. This individual will be responsible for assisting in brand management and content distribution strategies, creative content development, layout and design, copywriting, email marketing, advertising, partnership development, and managing overall execution of the communications goals.

The Marketing and Communications Manager will work to increase the visibility of the organization's many programs, events, and initiatives to the larger community. Must have content layout expertise, an eye for design, and an ability to translate core business concepts into compelling visuals. Must have experience with various forms of copywriting for marketing content development. Must be able to adapt to brand style, tone and standards. Able to handle multiple projects and priorities, work well independently or in a team environment.

Duties and Responsibilities

Develop, manage and execute all publicity for the organization through press releases, marketing, web presence, social media, paid advertising, and news media.
Initiate research, development and implementation of new marketing programs, including direct mail, social media marketing, advertisements, and other initiatives.
Develop, enhance and maintain effective strategic community partnerships and alliances to build awareness and raise funds.
Develop, manage and execute strategic marketing and communications plan within budget requirements to span across all communication media and reach appropriate target audiences.
Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
Coordinate with the Community Relations Manager to promote events, products, services, or ideas of the organization.
Coordinate and implement correspondence to sponsors, donors and friends via mail and email, as well as recognize on social media.
Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
Coordinate gift acknowledgements for donors and sponsors in accordance with financial processes. Coordinate check presentations and gift recognition when appropriate (i.e. plaques, naming opportunities).
Produce monthly e-newsletter.
Manage all media for Friends, including social media, TV, radio and press for all events and programs.
Collaborate with the Executive Director to implement the strategic plan and identify and cultivate current and prospective partners.
Attend relevant events and activities to represent the organization and build strong relationships with key community members.
Identify grant opportunities and execute proposals. Write and archive all proposals with a long-term relationship-management approach.
And any other duties needed to help drive our Vision, fulfill our Mission, and abide by our Organization's Values.

Requirements

Bachelor/Master's degree in Marketing, Journalism, Communications or related field.
3 years of work experience in a marketing management capacity, including the handling of corporate communications, original writing and editing, and public relations.
Non-profit experience preferred.
Graphic layout skills and knowledge relative to web, printed material and presentations.
Excellent understanding and familiarity with brand building and brand management.
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
Knowledge of printing procedures and requirements.
Strong presentation, written and verbal communication skills.
Proficient with graphic programs, such as Photoshop, Illustrator, InDesign or similar.

Application Process

Please send a resume and cover letter to Friends@friendsofch.org and include “Marketing Communications Manager” as the subject line.

Friends of Children's Hospital

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Marketing Communications Manager