About Us
Garnier-Thiebaut USA was founded in France in 1833, and entered the US Market in 1997. We are a company with a rich history and expertise weaving luxury linens for retail and hospitality settings. We proudly service prestigious hotels and restaurants around the world, and outfit homes across North America with premium bed, bath, table linens, & accessories.

About the Position
We are seeking a dynamic, results-oriented individual with a marketing background to develop and integrate digital marketing strategies across our websites, e-commerce platforms and social media channels. The key faculties of this position require knowledge of SEO strategy, copy-writing, and understanding of analytics software and reporting.

The Scope
The Digital Marketing Specialist is a fully in-person position at our office in Arlington VA. They will collaborate on tasks within our department’s team of 4 and will be reporting to both our Marketing Director and the Associate Vice President of Sales & Marketing.

Responsibilities
- Work within existing frameworks to curate an SEO language across both websites, authoring meta descriptions, titles, tags, and keywords for higher organic SERP performance using insight from SEMrush
- Monitor paid advertising campaigns across Google and Microsoft Ads
- Update product descriptions, images and specifications on Retail & Hospitality front-end websites
- Evaluate important metrics that affect our website traffic, service quotas, and target audiences
- Author Blog and Newsletter content to increase brand awareness and digital footprint
- Serve as admin to our digital review system and manage our in-browser storefronts
- Collaborate with team members on department-wide tasks and initiatives, helping to prepare for upcoming events, brainstorming new campaigns, and providing creative feedback
- Assist with additional marketing needs (i.e taking photos, updating folders & files, renaming digital assets, etc.)
Qualifications
- Bachelor’s Degree in Business, Marketing, Communications or related fields
- At least 2 years proven experience in digital marketing role
- Mastery of oral and written communication in English
- Outstanding interpersonal skills, team-oriented
- In-depth knowledge of SEO, social media platforms, and analytics software
- Ability to manage a project to completion
- Knowledge of SEMrush/ other SEO software
- Knowledge of analytics software & reporting
- Knowledge of Excel & other MS Office programs
- Knowledge of adobe creative suite (preferred)

The Application
In addition to your cover letter and resume, please submit a sample of writing (can be from a course, prior professional setting, or personal piece of your choice) that demonstrates grasp of technical English and grammar. If you have a portfolio or website available, please also make sure to include/link it within your other materials
Thank you for taking the time to learn about Garnier-Thiebaut USA, and applying for this role. We are actively reviewing applications as they come, and look forward to receiving yours!

Garnier-Thiebaut USA

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Digital Marketing Specialist