GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of one day each week: every Tuesday. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

All employees who will be working on-site at any GBH facility and/or attending GBH events are required to be up to date with their COVID-19 vaccines as defined by the Centers for Disease Control (CDC) unless a request for an accommodation on medical or religious grounds has been requested and approved by GBH.

Department Overview

Local Corporate Sponsorship (LCS) is part of the Corporate Sponsorship division. The department is responsible for securing sponsorship from the New England business community to support media and program activities at GBH. Local Corporate Sponsorship raises revenue through sponsorship of television, radio, web, print, and events. The staff includes sales, marketing, trafficking, and research personnel.

Job Overview

Reporting to the Associate Director of Marketing, the Marketing Manager is responsible for executing strategies for building market awareness of corporate sponsorship opportunities and generating leads for GBH’s local television, radio, web, digital, streaming, events, print, and podcasts, and providing marketing support for sales efforts. The Manager also works with the Associate Director of Marketing & Corporate Board Relations on managing the Corporate Executive Council, a corporate board that is a key source of revenue for GBH.

Responsibilities

Marketing

Develop and update marketing collateral (PowerPoint presentations and sales one-sheets):
- Write copy that resonates with current and prospective sponsors.
- Collaborate with an in-house designer on the layout & design of materials.
- Work with LCS sales team for insights and concepts.
- Collect data from the in-house Research team to update collateral.

Manage SEM (Google Adwords and Microsoft Advertising) and LinkedIn paid campaigns
- Set up a campaign in the platform using best practices and leveraging learning from previous campaigns and past experience.
- Monitor key metrics and optimize for performance.
- Track and analyze leads generated by the SEM campaign.
- Manage production of LCS monthly newsletter and monitor performance.
- Write compelling copy that highlights sponsorship opportunities and benefits, with the goal of generating leads for the highlighted opportunities.
- Work with Marketing Coordinator to set up segments and customer journey in Microsoft Dynamics.
- Report on key metrics after each send; produce quarterly report of results and suggestions for future tests and/or content updates.
- Pull email lists from ZoomInfo and upload to Dynamics.
- Maintain email lists (list hygiene) according to best practices/past experience.

Maintain LCS website
- Update research and copy to align with LCS positioning as it changes to align with the marketplace.
- Track and analyze leads generated by the traffic to the web.
- Analyze site visitor behavior and heat maps to ensure the flow of the site tells the comprehensive sponsorship story.
- Continue to research, update and implement SEO strategies to maximize qualified traffic to the site.
- Work with the Associate Director of Marketing to create annual marketing plans, including lead generation.
- Assisting the Associate Director of Marketing & Corporate Board Relations in coordinating Media Partnerships with sales and GBH MarComm teams.
- Coordinating GBH events sponsorships with the GBH events team.
- Coordinate Media Partnerships with sales and GBH Mar Comm teams.
- Write compelling copy, with a sponsor-first mindset, for a variety of objectives and mediums, including sales materials (presentations, one-sheets, etc.), print ads, digital, social (organic and paid), website copy, email newsletters, invitation and event messaging, and the media kit.
- Monitor the annual budget and project spending, ensuring that invoices are properly categorized.

Board Management

The Corporate Executive Council (CEC) is comprised of 50 senior-level VPs of Marketing/Communication who serve as GBH’s ambassadors to the business community to advocate, cultivate, and fundraiser for GBH. The Marketing Manager must have the confidence, diligence, and poise to work collaboratively with top executives from the Greater Boston region.

The Marketing Manager works closely with the Associate Director of Marketing to coordinate all CEC activities. Responsibilities include:
Working with the Associate Director of Marketing to create presentations, agendas, meeting handouts, CEC communications, meeting invites, and written remarks for CEC meetings.
Adhering to a CEC communications plan; keeping up with monthly deadlines to send the CEC Monthly Update, meeting invitations,CEC Meeting Minutes, and additional board communications.
Helping to prepare the CEC Chair and Committee Chairs before each meeting (e.,g. scheduling rehearsals, preparing outlines, answering questions, testing technology, etc.).
Updating CEC member information in Dynamics as members join and leave the board.
Coordinating the CEC nomination process; sending invitations to nominees; and confirming acceptance of new board members.
Communicating in-person meeting needs to GBH departments (e.g. IT, Physical Plant, Security, etc.) well in advance of meeting dates.
Ordering supplies and refreshments for meetings.
Setting up meeting space (as early as 6am).
Staffing and attending all CEC meetings.
Taking thoughtful and thorough notes during meetings to include in Meeting Minutes post-event.

SKILL SET

Proven record of managing and executing complex marketing campaigns.
Strong skills in promotional business writing, building cross-departmental relationships, and managing materials for web and digital marketing communications.
Strong copy editing and proofreading skills (copy test may be given during interview).
Demonstrated communication skills with the ability to interface with clients' board members and work with teams internally.
Work with designers and have an appreciation of the interplay between copy and design.
Proficiency in Microsoft Office Applications and Google Adwords/Microsoft Advertising.

Education And Experience

Bachelor's degree or equivalent work experience required. The ideal candidate will have 4 - 6 years' of progressive experience in marketing and relationship management, which includes developing ideas from inception to launch.

JOB SPECIFICS

This is a Staff position

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.

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