Job Purpose

Under the direction of the Marketing Director, the Marketing Specialist will support Girl Scouts of Utah's marketing efforts by developing creative content (email, newsletter, social media, etc.) that resonates with target audiences. The Marketing Specialist will help engage, inform, and motivate potential and current members, donors, volunteers, and the general public. This position is instrumental in storytelling, writing, editing, design, and online and social messaging that effectively communicate the value of Girl Scouts.

Job Accountabilities

Elevate Girl Scouts' iconic brand and create content to drive desired customer behaviors and organizational goals
Help identify target audiences and develop strategies for content and digital campaigns that will engage, inform, and motivate leads, illustrate the brand's differentiation, and elevate the brand's positioning
Create communications products such as newsletters, publications, web, and social media for existing members, families, volunteers, donors, and board members
Monitor and adjust content and placements based on results and goals, communicate key results and trends
Evaluate the effectiveness of marketing messages, ensuring that communications activities support the Girl Scout Movement
Collect, edit, and assist in developing content for e-communications and social media efforts. Ensure that all interactions through social media channels are thorough and timely with an emphasis on maintaining a customer-centric approach to answering questions and problem solving
Become an expert of Salesforce to strengthen council communications, develop email automations and drip campaigns, and use segmentation and personalization
Work with the Marketing Director to implement effective social media campaigns outlined in marketing plans, to include daily management of comments, posts, and questions
Work with Marketing Director for various web updates in Adobe Experience Manager
Manage GSU website to optimize content, navigation and overall user experience for members and external audiences
Serve as lead writer for communications products such as newsletters, publications, web and social media for existing members, families, volunteers, donors, and board members
Collaborate with Marketing team on all marketing campaigns and initiatives to ensure consistent and effective message delivery
Integrate GSU messages with GSUSA brand guidelines and standards to project an image that is consistent and appropriate for local and national audiences
Collaborate with department to manage social media campaigns and lead nurturing campaigns intended to reach potential members, volunteers, and donors. Evaluating customer research, market conditions, and competitor data
Ensure delivery of digital content is consistent with marketing strategy and aligns with overall council objectives and communication standards
Participate in special and community events as a representative of the council to build awareness and visibility in the community as needed
Adhere to cross-channel social media plan for the organization, as well as source and write content
Proactively research stories and testimonials that enhance the Girl Scout image and brand and provide increased visibility to the council
Creating PowerPoint presentations, video communications, and event programs for council events and initiatives
Work collaboratively with all functional areas of the council to develop communications pieces and messages that support and achieve the council's membership, recruitment, engagement, fund development, and other goals
Adhere to the master publications schedule. Ensure timelines, procedures and project deliverables are met for all major publications
Perform other duties as required or assigned

Qualifications

Bachelor's degree in related field of work (marketing, communications, graphic design, etc.), or related experience
1+ years related experience
Excellent writing skills, social media management and content creation
Some graphic design experience or knowledge preferred
Ability to identify target audiences and devise engaging campaigns
Basic knowledge of web content management systems, Adobe Experience Manager (AEM) preferred
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint). Experience on PC platform is a plus
Experience in email marketing. Experience with Salesforce Marketing Cloud a plus
Detail oriented, strong problem solving and project management skills; eager to learn
Proficient in social media tools and analytics
Ability to take constructive direction well
Ability to establish and maintain effective interdepartmental relationships
Ability to manager multiple projects simultaneously and in a deadline-oriented environment
Strong organizational skills and attention to detail
Girl Scout experience or knowledge preferred
Technical understanding of publication production

Girl Scouts of Utah

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