Reporting to: Senior manager, communications

Location: Remote working, U.S. / Americas time zone.

The Position

Reporting to the senior manager of communications, the social media manager is responsible for developing and implementing strategies to build Global Fishing Watch's social media presence, increase brand awareness, and grow and engage target audiences. The successful candidate will manage Global Fishing Watch's newsletter and social media channels, including Facebook, Instagram, LinkedIn and Twitter, creating innovative content that represents the organization's wide array of work with a variety of external stakeholders. He/she/they will also be responsible for supporting the communications team with digital asset management and web publishing on an as-needs basis.

Principal Duties And Responsibilities

Increase the visibility, brand awareness and support for Global Fishing Watch's organizational mission through effective use and management of its social media accounts.
Develop and own a data-driven social media content strategy that supports the organization's programmatic mission, informs platform determination, and bolsters its reach and engagement with followers.
Ensure brand consistency across all Global Fishing Watch's social media channels; generate guidelines, procedures and best practices..
Lead the design and delivery of Global Fishing Watch's social media advertising campaigns, integrating expert reporting and analytics to generate insights that will help guide future paid promotional campaigns.
Create and publish Global Fishing Watch's email newsletters (MailChimp), managing the account, reporting on reach and impact, and making improvements as needed.
Lead and deliver day-to-day management of Global Fishing Watch's social media channels by drafting and scheduling content that aligns with the organization's standards and best practices. This includes regular testing, reporting and iteration for continual improvement.
Create and/or support in the production of content for social media, including visuals, graphics, videos, and other media types.
Utilize social media listening to monitor relevant conversations across Global Fishing Watch's social media accounts, analyzing engagement and evaluating impact to inform messaging and increase the organization's number of followers.
Create evidence-based approaches that prioritize, steward and engage audiences effectively. Ensure effective monitoring and evaluation of these approaches by setting key performance indicators and through regular reporting to internal stakeholders.
Engage in daily coordination with communications colleagues to ensure consistent and timely messaging across relevant topics and conversations.
Ensure the communications team is making the best use of new and tried-and-tested creative approaches in its social media content.
Support ongoing maintenance and improvement of the Global Fishing Watch website through image acquisition and web publishing.
Support ongoing maintenance and improvement of Global Fishing Watch's digital asset management system.

Candidate description

Required

Bachelor's degree required with at least 4 years of work experience directly responsible for social media management.
Highly organized, analytical, detail oriented and self-motivated.
Excellent English written and verbal communication skills, including ability to adapt complex information to social media requirements.
Ability to work quickly and efficiently as part of a high-functioning team.
Ability to take ownership of projects and communicate project updates to stakeholders in a transparent and proactive manner.
Ability to manage multiple priorities under tight deadlines while operating in a fast-paced, collaborative environment.
Ability to engage multiple internal stakeholders, generate assets and secure approvals to develop and independently maintain a content calendar.
Experience with social media management platforms (Sprout Social), automated marketing platforms and WordPress.
Experience in social media analytics, reporting and paid advertising.

Preferred

Experience in digital asset management and acquisitions.
Experience in strategic digital communications.
Experience in web development and/or publishing.
Experience with photo and video editing software.
An understanding of the complexities and internal communications surrounding collaboration in a global matrix and remote organization.
Experience with graphic design platforms and image editors.
Familiarity with environmental/marine issues.
Spanish language proficiency.

The successful candidate will meet most, but not necessarily all, of the criteria above. If you do not think you check all the boxes, but believe you have unique skills that make you a great fit for the role, we want to hear from you!

Recruiting process: Select candidates will be invited for a short screening call, to confirm adequacy between their skills and the needs of the role. This will be followed by an administrative call, when compensation information will be provided. A short list of candidates will then be invited to a longer interview, with 2-3 team members. A pre-work exercise will be required, for presentation and discussion during that interview. The amount of time needed to complete this exercise should be no more than 1 hour. Successful candidates will have a final interview with the senior director of communications and partnerships. Finally, the preferred candidate will be invited to an informal group discussion, to present Global Fishing Watch's culture and answer any remaining question.

Working Hours: This is a full-time position. Global Fishing Watch supports flexible working, so the pattern of hours may vary according to operational and personal needs. The position will be part of a global team spanning many different time zones and so the candidate must be able to accommodate regular early/late meetings to be able to work effectively. Weekend work may be required on occasion. The post holder may be required to undertake regional and international travel. No overtime is payable.

Compensation: Compensation is commensurate with experience and will vary depending on the hired candidate's country of residence, in accordance with local laws and regulations. While we are unable to provide a compensation range here, we will be happy to discuss a range when we know the desired location of our active candidates. GFW offers pension/retirement, health and other benefits commensurate with similar level GFW employees in the country of employment. The position may be a GFW employee or consultant, depending on the country of residence.

Equal opportunities: Global Fishing Watch is an equal opportunities employer. Global Fishing Watch is committed to promoting diversity and inclusion within our organization and in the greater ocean management and conservation community. We believe that diverse backgrounds, skills, knowledge and viewpoints make us a stronger organization. Bringing together professionals who possess broad experiences and a spectrum of perspectives will enable us to reach our goal of improved ocean governance faster. We hire and promote qualified professionals without regard to actual or perceived race, color, religion or belief, sex, sexual orientation, gender identity, marital or parental status, national origin, age, physical or mental disability or medical condition, or any other characteristic protected by applicable law. Our organizational goals match the urgent challenges facing our global ocean, and our mission is designed to help secure a healthy ocean for all. We are committed to building a workforce that is representative of humanity's diversity, by providing an inclusive and welcoming environment for all employees of Global Fishing Watch and for our partners, vendors, suppliers and contractors.

Please apply by Saturday, 15 July 2023

Global Fishing Watch

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