Full-time Description

The Manager, Content & Storytelling leads GMHC's content production across channels. This senior, hands-on role owns the editorial calendar and writes and edits high-visibility content, including newsletters, blogs, marketing emails, fundraising appeals, direct response campaigns, press materials, and website copy.

This role also leads content for the website redesign, working closely with Digital & Social, Creative Strategy, and Development teams. A key responsibility is bringing fundraising and direct response writing in-house, partnering with Development on donor communications, appeals, and campaign narratives.

This is a hands-on writing role. It requires strong judgment, comfort with approvals, and the ability to bring ideas forward and execute quickly.

Essential Job Functions

Content Writing and Production

Write and edit content on a monthly and weekly cadence, including:
Organization newsletter
Website blogs and feature stories
Marketing emails and campaign copy
Direct response fundraising appeals
Donor communications and stewardship content
Program impact content
Event recaps and promotions
Leadership communications (remarks, bylines, LinkedIn drafts)
Draft op-eds or thought leadership pieces when appropriate.
Turn complex program updates into clear, people-centered stories.
Ensure content is accurate, sensitive, and aligned with GMHC values.

Press Materials and Media Support

Write press releases for organizational announcements, events, and campaigns.
Draft media pitches and talking points as needed.
Support VP Communications with media materials and rapid-response content.

Direct Response and Fundraising Content

Write direct response fundraising copy for mail and digital campaigns.
Partner with Development on appeal strategy, messaging, and donor segmentation.
Draft development emails including cultivation, solicitation, and stewardship sequences.
Write campaign narratives for major fundraising initiatives including AIDS Walk New York.

Editorial Leadership and Calendar Management

Own and maintain editorial calendar across web, email, newsletter, and major campaigns.
Coordinate inputs from across the organization to keep content moving.
Edit and strengthen draft content from other writers to ensure one consistent voice.
Build light templates and tools to make content intake easier for staff.

Website Redesign Content Ownership

Lead the content side of the website redesign.
Conduct a content audit to identify what to keep, cut, or rewrite.
Draft and revise copy for core pages (About, Programs, Services, Get Involved, Events, Donate, FAQs, etc.).
Create clear copy decks for review and approvals.
Partner with Digital & Social on SEO basics and page structure.
Support content migration and QA before launch.

Collaboration and Integration

Work with Digital & Social to package long-form content into social and email formats.
Partner with Creative Strategy to align copy with visuals and brand voice.
Collaborate with Development on appeals, donor updates, and campaign narratives.
Coordinate with Programs and other relevant departments to surface stories and ensure accuracy.

Approvals and Quality Control

Manage review and approval workflows.
Apply stigma-free, people-first, and inclusive language in all content.
Maintain accessibility and clarity standards across formats.

Supervision and Project Management

Supervise interns or contractors as needed, with clear feedback and support.
Manage multiple projects at once and meet deadlines without sacrificing quality.
Communicate timeline risks early.

Other Responsibilities

Innovation and Continuous Improvement

Bring forward story ideas and content opportunities proactively.
Stay current on content trends and nonprofit best practices.
Recommend simple improvements to strengthen reach and clarity.

Requirements

SPECIAL SKILLS AND KNOWLEDGE

6-8 years of professional writing and editing experience, ideally in nonprofit, public health, or social justice settings.
Strong portfolio showing range across web, email, newsletter, and fundraising content.
Demonstrated experience writing direct response fundraising copy.
Proven ability to own deadlines and produce high-quality work with minimal oversight.
Experience leading content for a website redesign or major web refresh.
Excellent editorial judgment and comfort giving and receiving feedback.
Ability to interview staff, clients, and partners and turn conversations into stories.
Clear, direct writing style that avoids jargon and centers the reader.
Commitment to inclusive, stigma-free, and people-first communication.
Deep awareness of and alignment with LGBTQIA+ and BIPOC communities.

EDUCATION AND CERTIFICATION

Bachelor's degree preferred, or equivalent professional experience.

Technical Skills

Content management systems (WordPress or similar).
Email platforms (Constant Contact, Bonterra suite, or similar).
Basic SEO and web writing best practices.
Microsoft Office Suite / Google Workspace.
Project management tools (Asana or equivalent).
Familiarity with Canva or Adobe tools is a plus.

WORK ENVIRONMENT & SCHEDULE

This Is a Hybrid Position Requiring a Mix Of

Hybrid role with regular on-site presence for meetings and key events.
Flexibility to work non-traditional hours during campaigns or events.
Participation in AIDS Walk NY is mandatory for all staff.

PHYSICAL DEMANDS

While Carrying Out The Responsibilities Of This Role

Prolonged sitting and use of computer equipment.
Regular communication with colleagues, stakeholders, and external partners.
Ability to attend events and gather content on-site as needed.

Successful candidates will welcome the opportunity to work in a racially and gender-diverse environment and to contribute to a positive and inclusive atmosphere. Working at GMHC requires a demonstrated awareness of and commitment to the concerns of the breadth of the communities that we serve.

GMHC is committed to fostering an inclusive, racially, and gender-diverse workplace and seeks candidates dedicated to promoting equity and social justice within our community.

Salary Range: $85,000 - $95,000 (DOE)

Salary Description $85,000-$95,000 per year (DOE)

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Manager, Content & Storytelling