Editorial Content Specialist

Organization Description

Since 1981, the Golden Gate National Parks Conservancy (Parks Conservancy) has served as the nonprofit partner of the National Park Service, collaborating with the Presidio Trust, partners, donors, and the community to support the Golden Gate National Recreation Area (GGNRA). The GGNRA stretches across three Bay Area counties, north and south of the Golden Gate Bridge, and includes iconic places such as Muir Woods National Monument, Fort Point National Historic Site, Alcatraz Island, Crissy Field, Mori Point, Lands End, and the Presidio of San Francisco.

The Parks Conservancy engages at the intersection of Bay Area national park sites, local communities, social justice, and climate resilience. Collaborating with partners, our staff are dedicated to enhancing public awareness and providing volunteer and educational opportunities in the parks. We are park builders, caretakers, ambassadors, and educators, all working to connect people to parks, in support of our vision Parks for All Forever. Join us.

About The Opportunity

Help create purpose-driven communications in the national parks of the Bay Area! The GGNRA is more than 82,000 acres of constant discovery: New trails, new people, and new stories to tell. The Parks Conservancy’s Communications & Public Affairs team is looking for somebody to get outdoors and connect people to our Bay Area national parks through your words, images, and unique perspective. You might spend Wednesday at Sweeney Ridge, Thursday at a Crissy Field Center youth program, and Friday at a volunteer event on Alcatraz, posting to social and gathering story ideas along the way. You’ll be just as comfortable crafting a Reel as interviewing a community leader for a profile. Our ideal candidate will be curious and insightful, a strong writer, photographer, and videographer, able to change up voice and tone to match the moment and the medium. You’ll be an active participant on social media, with creative ideas about how we can reach new audiences across communications platforms.

The Editorial Content Specialist will work closely with different branches across the Parks Conservancy to track key projects and events, helping spread the word about park happenings and synthesizing the story of our work to a broader audience. You’ll be a valued and trusted teammate, able to move easily among our park worlds, whether that’s heading out in our Roving Ranger mobile trailhead or wading into Mountain Lake to check turtle populations. You’ll be a constant champion for our work, our parks, and our mission, ensuring focused and cohesive Parks Conservancy branding with our internal and external partners.

This position is based in the Parks Conservancy’s headquarters at Fort Mason. Work is performed in an office setting, including a mix of telework and on-site. The Conservancy currently requires a minimum of 4 full days per month onsite; however, in many instances it would require more onsite days either in the office or visiting park sites in order to meet the essential requirements of the position.

Key Responsibilities

Crafts several social posts per week across multiple social channels. Executes our social media strategy to reach new and targeted audiences with our messaging.
Shoots photos and video for social posts, stories, and in-depth video projects as needed.
Pitches story ideas and writes articles, working in tandem with communications team members on creative ways to tout the parks through content.
Assists in writing and potentially planning for publications like our quarterly Gateways newsletter, monthly Park E-ventures email newsletter, and Annual Report to the Community.
Edits others’ social posts and stories when needed.
Utilizes data about social media posts and stories to spark future ideas.
Manages our social media community, responding to comments on social posts and flagging potential issues for others to follow up.
Works with Communications team members to ensure alignment with the Parks Conservancy’s style, tone, and editorial standards of quality across all content.
Works with internal and external partners as needed to generate social media and story ideas.

Potential Responsibilities

Participates in communications planning sessions for key projects when needed.
Suggests communications strategies to bring key messages to wider audiences.
Assists in website content production and editing.

Knowledge, Skills, And Abilities

Demonstrated knowledge and understanding of social media platforms, tools and applications and their respective utility in achieving program goals. Familiarity with Instagram, Facebook, Twitter, LinkedIn, TikTok, and posting/listening platforms like Sprout Social.
Experience with Google Analytics or other analytics tools and a proven record of utilizing data to make successful decisions about content production.
Experience writing and editing for print, web, and mobile platforms; has command of AP style.
Demonstrated experience with photo and video editing tools like Adobe Photoshop and Adobe Premiere.
Values diversity, treats others with respect, committed to an inclusive and open-minded work environment.
Completes tasks in a timely manner with attention to detail, accuracy, and thoroughness.

Education And Experience

College degree preferred.
Minimum 3 years of directly applicable work experience in communications, social media content production, journalism, public relations, or a related field.

Health And Safety

It is the goal of the Parks Conservancy to create and maintain a safe and healthy workplace. We work to mitigate hazards and risks that may cause harm to employees, consistent with state and federal laws. Employees play an active role in creating a safe and healthy workplace and are expected to comply with all applicable health and safety rules.

Based on the current state of the COVID-19 pandemic, the Parks Conservancy requires all employees to be vaccinated and to provide proof of such vaccination as a condition of employment.

Physical Requirements And Work Environments

Work is performed primarily in an office setting with trips to park settings for gathering social media content and story reporting.
Work is primarily performed sitting, standing, and/or walking.
Must be able to sit at a desk 6-8 hours per day

Pay Rate/Benefits: The pay rate is $33.66/hour to $38.46/hour, depending on skills and experience (Grade 14). We will not be able to make offers above this range. Benefits include a competitive suite of medical, dental, and vision plans, up to 3 weeks of paid vacation; holiday, personal, and sick days; a 403(b) retirement plan, Employee Assistance Program, employee discounts, and more.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

The Golden Gate National Parks Conservancy is an Equal Opportunity Employer. Recruitment, placement and promotions are conducted without regard to an individual's race, color, religion, sex, national origin, age, physical handicap, veteran status or sexual orientation, or any other classification protected by Federal, State, and local laws & ordinances. We will consider qualified candidates with criminal history in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All qualified applicants are encouraged to apply.

Golden Gate National Parks Conservancy

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Editorial Content Specialist (Full-time w/ benefits)