Marketing Manager, eCommerce and Events

Golden Peak Media is hiring a Marketing Manager to lead marketing for our Interweave communities (that consist of knitting, crochet, beading, and jewelry) and our companywide events portfolio. As the Marketing Manager you will plan, prioritize, and execute the marketing initiatives across Interweave.com, as well as the live and virtual events, patterns, and magazines that make up the Interweave portfolio at Golden Peak Media.

Essential Job Functions and Responsibilities

Work in collaboration with cross-functional teams and partners to increase revenue for eCommerce and event sites by moving engaged customers through a path to purchase
Plan monthly promotion calendar based on events, product releases, sales, and budget
Own executional components of product and event releases to ensure successful launches including coordination of schedules, development of marketing assets, execution of campaigns, etc.
Develop and execute marketing campaigns (including email, social, print, direct mail, TV, billboard, and local activations) to drive attendance and interest in Golden Peak Media’s consumer events and retreats
Work with Director of Marketing to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy and more.
Produce and manage creative requests, outlining objectives and creative direction for campaigns and related assets to ensure cohesive cross-channel promotions
Execute, optimize and analyze email strategy and performance
Analyze site performance and drive improvements and A/B tests for the sites to increase conversion
Represent the consumers and deliver recommendations for improvements in UX, functionality and features that increase satisfaction with our subscription products, site, and shopping experiences
Measure and report on all marketing campaigns and activities
Drive marketing influenced pipeline and generate qualified leads through onsite event activations and virtual events
Build and update web pages for brand landing pages, pattern landing pages, and more
Facilitate paid marketing strategy to develop product and promotional campaigns to deliver on revenue targets
Stay in-the-know on market and competitor trends identifying changes, opportunities, and challenges
Travel to events, working on event set up and tear down as well as being a strong brand presence and advocate at events and tradeshows
Other duties as needed

Qualifications:

Data-driven decision maker
Enthusiastic and motivated self-starter with attention to detail
Highly organized with an ability to manage resources and budgets
Comfort building integrated marketing campaigns and experience managing marketing mix and attribution
Ability to manage and prioritize competing projects in a fast-moving organization
Experience with a variety of marketing channels including email, social, and events
Strong communication skills and comfort interacting with all levels of the organization
While not required, a passion for arts and crafts is preferred

Education and Experience:

Bachelor’s degree required
4+ years of digital marketing
Strong understanding of the digital marketing ecosystem (i.e. social media, direct, display, email and newsletter, affiliate, SEM, SEO) and segmentation
Proven experience carrying out event marketing efforts, including pre-planning, at-event initiatives, and post-event reporting

Why You’ll Love Golden Peak Media:

Where else can your passion/hobby also be your job? We love crafting and arts, and if you do to, you can live it every day. Our events and content expose you to some next level skills that you can learn on the job (free access to all our online content and courses).
Our brands -- from Fons & Porters Love of Quilting to Artists Magazine -- are the most notable, celebrated brands in our industry and you get a chance to help shape them for an even brighter future.
Excelsior! is our motto (ever upwards!). We stay hungry. We look for the hardest challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow knowing “good enough” is never really “good enough.”
Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.
You’ll work with some of the smartest and most interesting enthusiasts. We work hard and we have fun too. We care deeply about crafting and each other.
We are purposeful, strategic, and mindful with our decisions, words, and behaviors.
We cultivate curiosity, take risks, learn by doing and reward future thinking.
We encourage all voices. Team members are encouraged to share their thoughts and ideas. We embrace the notion that debate is healthy and knowing that an impassioned discourse leads to our best results.

Golden Peak Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

Golden Peak Media: Creative Enthusiast Network

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