Great Garden Plants, Inc. is currently seeking candidates to join our marketing team! We are looking for a creative writer and marketer to join our team as an e-newsletter specialist. In this position, you will be responsible for designing, writing, and sending e-newsletters and SMS marketing to our e-commerce customers all year. It’s a great opportunity to turn your writing and analytical skills into actual sales, and watch the needle move every day. The ideal person for this position loves writing and content creation, uses data to make decisions about newsletter content, segmentation, and distribution, wants to share their love of plants and gardening with the world, and works well as part of a team.

Travel Requirements: as needed to attend professional development conferences, etc.

Due to the collaborative nature of this job and the importance of deriving inspiration from our products growing in our greenhouses, remote work is not possible.

Primary Responsibilities

Write, design, and publish engaging, revenue-driving, service-oriented email and SMS campaigns
- Work with other departments to plan sales and push product that needs to be sold
- Design creative for email using ESP templates, Adobe Photoshop, and HTML assets
- Monitor and track campaign performance against deliverability benchmarks and KPIs in the ESP, Google Analytics, and other analytics tools to improve conversion and plan future strategies
- Collaborate with the SEO Specialist to arrange and create timely and engaging content
- Build target audiences and segments, and develop an effective strategy for email cadence to drive engagement and revenue performance against KPI goals
- Strengthen email accessibility through responsive HTML/CSS code, uphold best practices, and maintain CAN-SPAM compliance
- Capture greenhouse and plant photography as needed
- Answer consumer questions and replies to email and SMS campaigns
Manage, test, and optimize triggered emails and text messages based on consumer behavior
- Develop triggered and transactional communications including but not limited to abandon cart, abandon browse, welcome series, order confirmation, shipping confirmation, review requests, and more
- Devise and execute robust A/B testing strategies to continuously improve the engagement and performance of all triggered and transactional flows
- Track and analyze results of flows to drive future strategy and identify opportunities for growth
- Create and manage a re-engagement series for increased conversion of unengaged subscribers
- Optimize sign-up units through A/B testing to maximize lead generation conversions
Assist with questions from home gardeners
- Answer consumer questions and replies to e-newsletters
- Create content that answers the most frequently asked questions to lighten daily workload

Additional Responsibilities

Performs other related duties as required.
Follow Great Garden Plants, Inc. Employee Handbook
Follow Great Garden Plants, Inc. Safety Handbook.

Knowledge And Skill Requirements

Education - 4 yr. horticulture or related degree or experience in gardening/horticulture, and three to five in journalism, sales, and/or marketing. Writing, organizational, interpersonal, and computer skills.

Performance Requirements

Must maintain a level of performance equivalent to company standards, that being a “Meets Expectations” in all areas of your performance evaluations (Self and Management reviews).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

This organization participates in E-Verify Employment Eligibility Verification. If you require an accommodation in the application process, please contact a member of our Human Resources team at (616) 846-4729.

Job Type: Full time salary

Pay: starting at $40,000 per year, dependent upon experience. Amount is not inclusive of total compensation package.

Benefits: Eligible, subject to new hire waiting period.

Great Garden Plants, Inc.

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