SEND ALL QUALIFIED RESUMES TO: Kdobnikar@inbirmingham.com

JOB DESCRIPTION

Job title: Director of Digital Marketing

Department: Marketing & Communications

Reports to: VP, Marketing & Communications

About the Greater Birmingham Convention & Visitors Bureau: The Greater Birmingham Convention & Visitors Bureau (GBCVB) is the official tourism and marketing organization for Birmingham and Jefferson County. Established in 1969, the non-profit agency generates positive economic impact by positioning the greater Birmingham area as a premier destination for conventions, sporting events, and domestic and international leisure travel. Named one of Conde Nast Traveler’s “22 Best Places to Go in 2022,” Birmingham and its neighboring municipalities welcome more than 3.6 million visitors each year, generating $2.2 billion in economic impact. Learn more at birminghamal.org.

Position summary: The Director of Digital Marketing is an integral member of the GBCVB marketing and communications team, which positions the greater Birmingham area as a premier destination for conventions, sporting events, and domestic and international leisure travel. The Director of Digital Marketing manages the digital marketing platforms of the Greater Birmingham Convention & Visitors Bureau, including its website, social media and email marketing. The position is responsible for developing and posting content, monitoring and optimizing performance, and identifying strategic opportunities for digital innovation.

The following are essential functions required to perform the job successfully. This profile is not intended to include all tasks and responsibilities required. It is a descriptive outline of the critical responsibilities associated with this position.

Essential Job Functions:

-Create, execute and continually optimize the digital experience of GBCVB-owned channels including website, organic social media and email marketing.

-Lead growth, engagement and content creation strategies for GBCVB digital marketing channels.

-Identify, capture and develop engaging, timely and relevant content for GBCVB digital marketing channels.

-Continually seek to innovate and elevate digital marketing efforts to be best-in-class.

-Develop KPIs and present results-oriented updates and insights to the GBCVB marketing & communications team and key stakeholders as needed.

-Collaborate with GBCVB team to provide digital marketing support and direction for various initiatives and programs.

-Identify and evaluate current and future trends and evaluate emerging technologies; undertake continuous analysis of the competitive environment and consumer trends.

· Website Management:

o Responsible for the overall presentation, performance and accuracy of GBCVB website.

o Lead content management strategy for GBCVB website, including collaboration with GBCVB team to identify and develop content and features as needed to accomplish GBCVB goals and priorities.

o Track website KPIs and SEO performance to optimize user experience.

o Partner with GBCVB marketing and communications team to maximize paid and earned media campaigns through web support.

o Manage website agency partner, including new development or web redesign projects.

· Social Media Management:

o Management of GBCVB social media channels and strategy, including content development, posting, monitoring and responding.

o Work with GBCVB team to identify opportunities and priorities for social media content.

o Partner with GBCVB marketing and communications team to maximize paid and earned media campaigns through social media support.

o Partner with GBCVB creative director to identify and capture creative assets (photography, videography, digital graphics)

o Identify social media trends and opportunities for innovation.

o Track social media performance to optimize platforms.

· Email Marketing Management:

o Management of GBCVB email marketing program and platform, including content and email development and delivery.

o Work with GBCVB team to identify content and opportunities for email campaigns.

o Develop and deliver monthly “Six in the City” e-newsletter.

o Partner with GBCVB creative director to identify and capture creative assets (photography, videography, digital graphics) and email design.

o Track performance to optimize email marketing initiatives.

o Identify trends and opportunities for innovation.

Competencies:

The ideal candidate is dynamic, quick-thinking, self-motivated, dependable, enjoys collaborating/teamwork, and is a strong multi-tasker with outstanding time management skills.
Proficiency with digital marketing platforms (social media channels, social media management platforms, Wordpress or other CMS, email marketing platforms) required.

· Exceptional writing, editing and proofreading skills required.

Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines.
Strong attention to detail.

· Ability to work independently as well as with team members.

Strong project management experience with exceptional time management and the ability to take initiative, work well under pressure, and meet deadlines.
Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information.

Required Education and Experience:

· Bachelor’s degree in marketing, communications, public relations preferred.

· 10 years’ experience preferred, with minimum of five years in digital marketing.

· Experience in the hospitality industry, with strong travel/tourism/destination marketing organization preferred.

Environmental Conditions and Physical Demands:

· Moderate physical activity to perform daily activities of a primarily administrative nature

· Spends the majority of time seated at a desk with a computer monitor

· Manual dexterity suitable to working a computer keyboard

· Occasional need to be able to lift and/or move up to 20 pounds

· Required to stand and walk in certain circumstances of content capture

· Well-lighted, heated, and/or air-conditioned indoor office with adequate ventilation

· Some travel may be required with this job and is overnight throughout the US, usually via airplane

This position description is not intended to be and should not be construed as an all-inclusive list of all of the responsibilities, skills or working conditions associated with the position. While it is intended to accurately reflect the position activities and requirements, management reserves the right to modify, add or remove duties and assign duties as necessary.

Equal Employment Opportunity Statement

The Greater Birmingham Convention and Visitors Bureau (GBCVB) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty of status as a covered veteran in accordance with applicable federal, state and local laws. The GBCVB complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The GBCVB expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GBCVB employees to perform their expected job duties is not tolerated.

Greater Birmingham Convention & Visitors Bureau

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