GreenState Credit Union

Marketing Specialist

US-IA-North Liberty

Job ID: 2023-3526
Type: Exempt Full-Time
# of Openings: 1
Category: Marketing
GreenState Credit Union

Overview

POSITION SUMMARY:

The Marketing Specialist is responsible for executing marketing strategies for our Retail, Mortgage, Wealth Management, and/or Insurance departments. This role collaborates with multiple teams to foster growth and ensure a professional and positive member experience within our branding guidelines. Excellent writing and project management skills are required.

GREENSTATE CULTURE:

At GreenState, we exist to create lasting value for those we serve. We do this by putting immense value into our employees, members and communities. We empower our employees to create endless opportunities, which will then impact the lives of our members and enhance the vitality of our communities.

Salary range for this position is $79,173.90- $105,966.64/YR with a progressive benefit package.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Performs essential duties and responsibilities in the following areas which may include but are

not limited to those listed and are subject to change.

1. Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
2. Demonstrates a positive member service (internal and external) focus at all times.
3. Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
4. Supports a diverse and inclusive environment.
5. Ensures confidentiality of member information.
6. Collaborates with internal business units (Retail, Mortgage, Wealth Management, Trust Services, Insurance, Commercial) to develop and execute growth & retention strategies.
7. Assists in the creation of marketing collateral and communications including design, copywriting, and execution.
8. Partners with the Communications Director and Salesforce Teams to implement drip campaigns (Salesforce journeys).
9. Responsible for relevant website content, digital ads, videos, newsletter blurbs, social media posts, event planning and promotional giveaway ordering as well as new employee onboarding for these teams.
10. Ensures the integrity of GreenState branding in all external advertising and communications.
11. Conducts marketing and demographic research, target marketing, and reporting with the Credit Union’s MCIF system, CRM, and/or other platforms, as necessary. Pulls mail and calls lists as needed.

12. Measures results and effectiveness of the Credit Union’s marketing efforts and reports to the Vice President/Marketing Director.

Qualifications

JOB REQUIREMENTS:

1. Bachelor’s degree in marketing or business and two years of work experience.
2. Experience with writing professional communications
3. Ability to coordinate and prioritize large, detailed project requirements and schedules. Will be required to oversee and lead multiple projects at once.
4. Detailed oriented with a high level of scanning for accuracy along with special emphasis on proof reading and layout review.
5. Strong people skills required for internal and external Credit Union communications.
6. Proficiency in a variety of PC software programs, including the Microsoft Office application suite.
7. Ability, availability and willingness to work additional hours as demanded by the workload and the credit union’s rapidly changing competitive environment.
8. Support diverse and inclusive work environment.
9. Must be bondable.

Reporting Relationship
Reports to the Vice President/Marketing Director.

Supervisory Responsibilities
This position is not responsible for the supervision of other employees.

Equal Opportunity Employment Statement
GreenState Credit Union is an EEO/AA Employer. M/F/Veteran/Disability. We strongly encourage minorities, veterans, and individuals with disabilities to apply for openings with the credit union.
#ID

GreenState Credit Union

New Jobs

Marketing Specialist