Marketing & Communications Associate

Job Type: Full Time Exempt Position

Salary Range: $65,000-$70,000 a year

Location: Sylmar CA. Campus

Benefits Include:

Medical, Dental, Life Insurance
Pension & 401k
Vacation & Paid Holidays
Casual Work Environment
Pet Friendly
Mission-driven non-profit organization
7.5-acre park-like campus grounds

Reports To: Director of Development & Marketing

Job Purpose:

Support marketing, development, and outreach through the creation and implementation of a comprehensive marketing and communications plan that helps the organization fulfill its mission.

Essential Functions:

· Create, plan, organize, implement, and execute a formal marketing and communications strategy to increase awareness, engagement, and meet organizational goals

· Ensure consistent messaging across the organization and help maintain brand integrity

· Manage creation and distribution of all digital and published materials, such as the newsletter, e-newsletter, drip campaigns, website materials, paid and organic social media posts, blog posts, fundraising pages, videos, mailers, event materials, eblasts, and volunteer recruitment collateral

· Provide copy, editing, and proofing for all marketing and communications needs

· Manage the organization’s social media channels; generate, edit, publish, share, and respond to engaging content on Facebook, Instagram, LinkedIn, Tiktok, Twitter, and any additional channels marketing sees fit; must be able to use Hootsuite or other Social Media scheduling software

· Draft press releases, FAQs, and other documents for public relations

· Conduct targeted public relations and media outreach, working directly with the press Cultivate and maintain relationships with key reporters at print, radio, and television outlets

· Manage the organization’s website site; collaborate with IT and vendors to maintain website functionality

· Track website statistics, lead generation, and other campaign metrics. Report on key metrics to evaluate the effectiveness of content strategy using tools like Google Analytics

· Manage Salesforce Pardot database lists; implement strategies to grow subscribers/followers, readership, and overall engagement

· Supports organization event coordination and logistics

· Other duties as assigned; weekends, evenings, and travel may be required

Working weekends, nights, holidays, and/or early mornings may be required

· Travel by car, train, and/or airplane may be required

· Other duties as assigned

Essential Physical Requirements:

- Ability to stand for prolonged periods of time

- Ability to sit for prolonged periods of time

- Ability to lift 30lbs or more

- Visual acuity required to read copy, proof design whether digitally or printed

- Hearing ability required to produce and edit video content

- Interactions with all types of people/personalities

Qualifications:

- Valid DL and insurable driving record

- Bachelor’s degree in Marketing, Advertising, Journalism, Communications, Business, or related field

- 3 years professional marketing or journalism experience, including visual content creation and social media

- Success in developing and implementing consistent and effective brand materials across all internal and external communications

- Excellent interpersonal skills and an ability to develop strong relationships

- Strong written skills and experience with copy editing and proofreading

- Strong project management, time management, and organized capabilities with the ability to manage numerous competing priorities

- Ability to identify and resolve complex problems in a timely manner

- Advanced proficiency in Microsoft Office (Word, Excel and PowerPoint)

- Experience with Salesforce, Pardot, or other CRM software preferred

- Self-directed, independent, strategic learner who appreciates collaboration

- Ability to assume accountability and ownership of projects from start to finish

- Working knowledge with Adobe Creative Suite, email marketing platforms

- Experience with website content management (WordPress is plus)

- Familiarity with Google Analytics and Google Ads

- Expertise in social media strategy best practices and platforms

- Work well as part of a team and in a team environment

Qualified candidates please send cover letter and resume to

kdwallace@guidedogsofamerica.org

Guide Dogs of America | Tender Loving Canines

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Marketing Communications Associate