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SCOPE OF RESPONSIBILITY

Reporting to the Marketing Manager and sitting within Brand & Creative, the Marketing Copywriter is responsible for developing original, human-written content that informs, engages, and inspires donors, employees, and community stakeholders. This role serves as the primary copywriter for the Marketing team, responsible for maintaining brand voice and producing compelling written content across digital, print, and donor-facing channels.

The Marketing Copywriter works closely with the Marketing Manager and broader marketing team to support campaigns, donor recruitment initiatives, donor engagement strategies, brand awareness efforts, and organizational communications through clear, accurate, and engaging content.

Essential Duties And Responsibilities

Copywriting & Content Development (50%)

Develop original content for websites, blogs, email campaigns, newsletters, donor communications, brochures, campaign materials, and other marketing channels.
Serve as the primary copywriter for the Marketing team, ensuring consistency in brand voice, messaging, and tone.
Research, write, edit, and proofread content to ensure accuracy, clarity, and adherence to brand standards.
Partner with stakeholders to translate complex information into compelling and audience-appropriate messaging.
Support marketing campaigns by developing content aligned with strategic objectives.
Create light multimedia assets (social tiles, slide decks, flyers etc.) using Canva, to support content campaigns.
Review content, creative materials, and marketing deliverables to ensure accuracy, clarity, proper grammar, brand alignment, consistency, and readiness for publication or production.

Brand Storytelling & Campaign Support (25%)

Develop donor stories, impact stories, employee features, campaign messaging, and community-focused content.
Collaborate with the Marketing Manager to support integrated marketing campaigns and initiatives.
Maintain consistency of messaging across marketing and donor engagement channels.
Support content needs for fundraising, donor recruitment, community engagement, and awareness campaigns.
Provide excellent customer support and client experiences by responding with professionalism, care, accuracy, and a service-focused mindset in every interaction.

Content Planning & Project Management (15%)

Maintain assigned content calendars and content workflows.
Coordinate content development with internal stakeholders and subject matter experts.
Manage content projects from concept through delivery, ensuring deadlines are met.

Content Performance & Continuous Improvement (10%)

Monitor content performance and engagement metrics.
Identify opportunities to improve content effectiveness and audience engagement.
Stay current on content marketing, copywriting, and storytelling trends.

Required Qualifications

Education

Bachelor's degree in public relations, Communications, Journalism, Marketing, Business Administration, or related field; or equivalent combination of education and relevant experience.

Experience

Minimum of 2 years of experience in one or more of the following areas: Copywriting, Content marketing, Communications, Journalism, Public relations, Marketing communications.
Writing for multiple communication channels, including web, email, newsletters, and digital campaigns.
Developing donor-focused, mission-based, or community-focused content.
Portfolio of original writing samples.
Exceptional writing, editing, and proofreading skills.
Demonstrated ability to develop original, human-authored content and messaging.
Strong storytelling and content development capabilities.
Experience translating complex information into clear, engaging communications.
Strong attention to detail and brand consistency.
Experience using Canva or similar design tools.
Excellent project management and organizational skills.
Proficiency in Microsoft Office and website content management systems.
Experience managing multiple priorities in a fast-paced environment.

Certifications / Licenses

None required.

Preferred Qualifications

Bilingual (Spanish)

Working Conditions & Physical Demands:

Work Environment: Primarily an office environment with occasional exposure to outdoor weather conditions while covering events or off-site content shoots. The noise level is usually moderate.

Physical Requirements: Frequent use of computers, phones, and standard office equipment. Ability to remain in a stationary position for extended periods.

Travel: Non-Driver position. Must be able to work at off-site locations occasionally and transport self.

Schedule: Full-time, 40 hours per week; must be able to work irregular hours and days as needed, including some nights and weekends for event and campaign coverage.

Who We Are:

Since 1975, Gulf Coast Blood has been one of the nation’s largest community blood centers, serving 170 hospitals across 26 counties. Headquartered in Houston, we support the world’s largest medical complex—the Texas Medical Center—while operating 18 donor centers and hosting more than 7,000 mobile blood drives each year. As an FDA-accredited nonprofit, we provide high-quality human cellular material for both scientific and therapeutic use.

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Think you have what it takes to save lives with us? We want to hear from you.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

Gulf Coast Blood is an Equal Employment Opportunity Employer. Qualified applicants for positions are considered without regard to race/ethnicity, color, religion, national origin, age, pregnancy, sex, sexual orientation, gender identity, transgender status, military status, protected veteran status, disability status, genetic testing results, or any other basis or characteristic prohibited by applicable law, statute, regulation or Executive Order.

Gulf Coast Blood

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Marketing Copywriter